Peppa Pig Frozen Cake

Icefresh: frozen cake follows Peppa Pig lollies

Icefresh Foods is extending its Peppa Pig range into the desserts market.

Two years after launching Peppa Pig ice lollies, it is rolling out Muddy Puddle Cake (rsp: £1.99) to Sainsbury’s, Tesco and Asda. The frozen dessert - a chocolate sponge filled with chocolate mousse and topped with a fondant image of Peppa - is free from artificial colours and flavours and serves up to six.

Icefresh said it would seek more Peppa Pig NPD opportunities in future.