The deals will be available to members of Iceland’s Bonus Card club, a savings scheme which already offers an additional £1 to spend in store for every £20 saved.
For six weeks from 29 September, the frozen food retailer will also offer ‘Bonus Card Pricing’, promising savings of up to £3 on products.
Week one deals include 1.6kg McCain Chips and a four-pack of Branston Beans at £1.25 each, a saving of £1.25 and 75p respectively. Heinz Ketchup will be £1.50 for 570g instead of the usual £2.
Meanwhile a range of Ben & Jerry’s ice cream will be reduced from £4.20 to £1.90, in a launch timed to coincide with students returning to university.
The deals are available to shoppers with an active Bonus Card, be it a physical one or via Iceland’s app.
Latest take-home grocery figures from Kantar put Iceland sales down 5.6% year on year in the 12 weeks to 5 September 2021 as pandemic shopping behaviour continued to normalise. Across the market, take-home grocery sales fell 1.9% in the period.