Smooth operator
Imperial Tobacco UK has revealed a new cigarette box-style pack format for its loose tobacco brand Golden Virginia with two separate 7g 'bricks' of tobacco, which it claims offers retailers greater margins in the growing roll-your-own tobacco market. It is also adding a Smooth variant and a Superkings range to its Lambert & Butler brand.

Easter initiative
Mr Kipling has brought out limited-edition Simnel Slices and Lemon & Orange Fancies and reintroduced Easter Mince Pies, all in spring-themed packaging. Improved recipes have also been introduced across the portfolio.

Nescafe and music
Coffee and classical music connoisseurs are being targeted with a £1m marketing campaign for Nescafé's Collection coffee range. The campaign will run across nightly broadcasts of the Evening Concert on Classic FM throughout April and September and in consumer magazines from April to June and again from October to December. Sampling of the coffees is also taking place this month and next.

Rizazz pizazz
Tilda has added Chinese Mushroom Basmati - a blend of Basmati rice, Chinese mushrooms, white wine and soy sauce - and what it claims is the first microwaveable brown Basmati to its Rizazz range of two-minute rice. The company said the £70m sector was growing 37% year on year.

Up to scratch
A £6m marketing drive for Benecol kicks off this month, including a scratch card game demonstrating that two out of three adults in the UK have raised cholesterol levels. The scratch cards, distributed in consumer titles from April 17, will discuss how a daily dose of Benecol yoghurt drink can help lower cholesterol.