Health-conscious UK consumers are expected to continue eating more pomegranates as the new season gets into full swing.
Although having less than a 2% share of the £330m UK exotic fruit market, pomegranates were the fastest-growing fruit in that sector last year with sales almost doubling to £5.7m.
Available fresh from December to March, the fruit was originally grown in Iran but is now supplied from regions as widespread as Chile, India, Israel, Spain, Peru and the US.
Pomegranates are rich in antioxidants, including vitamin C, beta-carotene, catechins, gallocatechins and anthocyanins. Research has suggested that one glass of pomegranate juice per day can boost blood flow to the heart by more than 30% and reduce heart failure and cholesterol levels. It has also been linked to cancer prevention.
For the romantically minded, pomegranates are also said to boost the quality and mobility of sperm and reduce erectile dysfunction.
The fruit are sold fresh in all large supermarkets, but are also appearing in ready-to-eat snack formats and cereals as well as in branded products such as Pomegreat and Wonderful Pomegran-ate Fruit Supplement bars.
Although having less than a 2% share of the £330m UK exotic fruit market, pomegranates were the fastest-growing fruit in that sector last year with sales almost doubling to £5.7m.
Available fresh from December to March, the fruit was originally grown in Iran but is now supplied from regions as widespread as Chile, India, Israel, Spain, Peru and the US.
Pomegranates are rich in antioxidants, including vitamin C, beta-carotene, catechins, gallocatechins and anthocyanins. Research has suggested that one glass of pomegranate juice per day can boost blood flow to the heart by more than 30% and reduce heart failure and cholesterol levels. It has also been linked to cancer prevention.
For the romantically minded, pomegranates are also said to boost the quality and mobility of sperm and reduce erectile dysfunction.
The fruit are sold fresh in all large supermarkets, but are also appearing in ready-to-eat snack formats and cereals as well as in branded products such as Pomegreat and Wonderful Pomegran-ate Fruit Supplement bars.
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