Joe Goyder, head of consumer insights for new opportunities at Innocent, has left just 14 months after taking the role.

Goyder, appointed in March last year, focused on developing customer understanding around the smoothie maker's new categories including orange juice, apple juice and Veg Pots, which recorded sales of £15m in their first year.

He has now joined branding agency Brand Development as an innovation consultant.

"I did some really exciting innovation at Innocent and I've been enjoying the innovation side of my role so much that I thought I would make it my whole job," he told The Grocer.

Prior to Innocent, Goyder was consumer insight manager at PepsiCo Snack Foods, where he worked on the launch of premium crisp brand Red Sky. He has also worked as a senior client manager for Nielsen and as a product manager for Jeep at DaimlerChrysler.

Goyder is being replaced at Innocent by consumer insight manager Iain Leopold who has been made a permanent member of the marketing team following his departure.

Leopold joined Innocent last year, working on the development of Innocent's superhero-themed £2.7m TV advertising campaign, launched in January this year. He has also worked on several key product and packaging initiatives. Prior to Innocent he was a research director at Synovate and Nunwood Consulting.

He will be working on a range of NPD at Innocent, including the September roll-out for a hot salad-based fast-food snack that requires the user to just add hot water, revealed by The Grocer last month and understood to be a posh Pot Noodle-style product.

Innocent founder Richard Reed confirmed the company would be introducing more recipes to its Veg Pots range, "as well as continuing to look at new ways to help get natural, delicious, healthy food into people".

In February this year the company also promoted Paul Brown to commercial director of food in a bid to accelerate Innocent's expansion beyond drinks.