Protein has been a boon for Graham’s the Family Dairy. One of the most successful extensions to its portfolio began in 2016, before the macronutrient became a byword for health.

“When we first started with the idea of protein yoghurt, we couldn’t get any customers to buy it,” says Robert Graham, the Stirling supplier’s MD.

“Eventually we took a decision just to start making it and, luckily, we managed to get in a bit of motion with some smaller customers up in Scotland to start to underpin a little bit of volume, and it grew from there. It’s generally been our strategy that if we think it’s a good idea, we just launch it.”