All articles by Jeremy Garlick – Page 3
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Comment & OpinionData is important, but balance it against experience and common sense
The sea of data can become an ocean in which judgement drowns, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionMake your innovation stick by playing the long game
It takes more than a one or two-week support package to get shoppers to choose your NPD, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat Covid has changed for shoppers, and what has stayed the same
While fundamental principles have remained, much has changed in the marketplace, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to encourage consumers to adopt new products and meals into their repertoire
People have a limited repertoire of seven to 10 meals that they recycle over weeks, months and often years, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionTrue insight is about understanding customers, not data
Companies know the importance of shopper insight but boil it all down to sales metrics, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThe three big post-pandemic challenges facing food companies
Channel shifts, sustainability concerns and adventurous consumers will shape the landscape, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow corporates and startups can get the best of both worlds
Larger and smaller operations must actively work to understand each other, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat the grocery trade has been taught by 2020’s hardships
Grocery has proved its importance and its agility this year, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionSometimes the best ideas to grow your brand aren’t the most exciting
It’s good to yearn for new and innovative ideas but the tried and tested methods still hold sway, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to cater for food behaviours that have been changed by Covid
Shoppers are currently more receptive to change than usual, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThe Ocado-M&S switch will reveal how hard – or easy – it is to break shoppers’ habits
Consumers are averse to changing how they eat and shop, but Ocado is forcing a change upon its shoppers, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThree ways fmcg businesses can keep a cool head and adapt to change
Identify which shopper trends represent revolution, which represent evolution and which are about continuation, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to get traction with retailers and buyers post-Covid
Buyers are busy people, but there are many ways fmcg companies can get noticed, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow retailers and suppliers can prepare for the post-Covid market
Future-gazing can be a fool’s game but many predictions for the post-Covid world are sound, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow brands should be marketing during this pandemic
The right messages told in the right way can significantly influence purchases even in today’s climate, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThis crisis gives brands and retailers the chance to change shopper behaviour
Encouraging behaviour change is difficult. But during times of upheaval, it’s easier to influence, says Jeremy Garlick, partner of Insight Traction
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Comment & OpinionWhat can we learn from these early days of the coronavirus crisis?
This crisis shines a light on our complex, fantastic industry – and it may change it forever, says Jeremy Garlick, partner of Insight Traction
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Comment & OpinionWhat can retailers learn from Tesco’s approach to plant-based?
Tesco successfully offers shoppers value and differentiation, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionFour key challenges for suppliers seeking retailer traction
To get investment and support requires complex thinking across four dimensions, but very simple communication, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionGood storytelling is crucial for suppliers hoping to engage retailers
Making change happen in stores is easier when suppliers present a problem, an idea and a solution, says Jeremy Garlick, partner at Insight Traction