All articles by Jeremy Garlick – Page 3
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Comment & OpinionHow to make your products appeal to both the shopper and the consumer
The best companies are obsessive about meeting the meets of both groups, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionGrocery can’t pretend the rise of disrupting channels isn’t happening
The data needed to truly understand these new channels isn’t there – but industry can’t bury its head in the sand, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionFmcg businesses face urgent challenges – but they can’t neglect future planning
Industry is under immense pressure, but surviving now can’t come at the cost of future strategising, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow consumer insight teams can really understand shoppers
All major fmcg companies are looking for ‘consumer insight’ but not all are getting it right, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionInflation: how grocery sector should prepare as pressure ramps up
Shoppers will notice their bill increasing and will start to stop and think a bit more about value, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionRetailers and suppliers need to keep up with the rapid pace of change in grocery
As we start to emerge from Covid, it will be all change once again, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionData is important, but balance it against experience and common sense
The sea of data can become an ocean in which judgement drowns, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionMake your innovation stick by playing the long game
It takes more than a one or two-week support package to get shoppers to choose your NPD, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat Covid has changed for shoppers, and what has stayed the same
While fundamental principles have remained, much has changed in the marketplace, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to encourage consumers to adopt new products and meals into their repertoire
People have a limited repertoire of seven to 10 meals that they recycle over weeks, months and often years, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionTrue insight is about understanding customers, not data
Companies know the importance of shopper insight but boil it all down to sales metrics, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThe three big post-pandemic challenges facing food companies
Channel shifts, sustainability concerns and adventurous consumers will shape the landscape, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow corporates and startups can get the best of both worlds
Larger and smaller operations must actively work to understand each other, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat the grocery trade has been taught by 2020’s hardships
Grocery has proved its importance and its agility this year, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionSometimes the best ideas to grow your brand aren’t the most exciting
It’s good to yearn for new and innovative ideas but the tried and tested methods still hold sway, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to cater for food behaviours that have been changed by Covid
Shoppers are currently more receptive to change than usual, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThe Ocado-M&S switch will reveal how hard – or easy – it is to break shoppers’ habits
Consumers are averse to changing how they eat and shop, but Ocado is forcing a change upon its shoppers, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThree ways fmcg businesses can keep a cool head and adapt to change
Identify which shopper trends represent revolution, which represent evolution and which are about continuation, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to get traction with retailers and buyers post-Covid
Buyers are busy people, but there are many ways fmcg companies can get noticed, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow retailers and suppliers can prepare for the post-Covid market
Future-gazing can be a fool’s game but many predictions for the post-Covid world are sound, says Jeremy Garlick, partner at Insight Traction