All articles by Jeremy Garlick – Page 6
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Comment & OpinionTricks of the coffee trade
The turnover of branded coffee chains in the UK has grown by over 500% in the last 15 years. How have they done it?
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Comment & OpinionMake your category strategy stand out
Most in our industry would agree that, in theory, a good category strategy is of real value
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Comment & OpinionThree ways to get your food & drink products bought
Getting bought is all about making the product an easy and obvious choice
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Comment & OpinionIf you're not understood quickly you won't be bought
The process of shopping requires significant cognitive effort from the shopper
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Comment & OpinionHow fmcg companies can be seen by shoppers
Fmcg companies have for a long time put effort into understanding consumer needs and occasions
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Comment & OpinionHow food and drink suppliers can get buyers to listen
It is rare for fmcg companies not to have good ideas on how to sell more, based on consumer insight and category knowledge
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Comment & OpinionStaying ahead of the game: the role of insight in success
Most would agree that good consumer and shopper insight is critical to success in our industry
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Comment & OpinionBehavioural economics is becoming vital for survival
Behavioural economics is the study of how human beings allocate their attention and make decisions
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Comment & OpinionFinding the route to growth
How can we grow a category that has shown little or no growth recently?
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Comment & OpinionHow the old guard can see off the disruptors
”You can think about the current food and grocery landscape as being made up of the establishment and the disruptors”
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Comment & OpinionTurn categories into destinations to win shoppers over
In the early days of category management, we all talked a lot about category roles
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Comment & OpinionBrands must seize Delta Moments to make an impact
Ask most consumers about their main meal repertoire, and they will tell you about five to eight trusted meals they have again and again
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Comment & OpinionGrowth matters, it doesn't have to be all discounter dynamic
Grocery retail delivered zero growth in 2015, according to Kantar Worldpanel
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Comment & OpinionHow can buyers build a growth strategy?
Most branded and many own-label companies have formal category strategies – explicit points of view on how to get growth
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Comment & OpinionHow can suppliers change consumer behaviour?
Human beings are creatures of habit. They don’t change comfortably
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Comment & OpinionGet your category strategy heard within the grocers
Now more than ever, retailers are seeking advice from suppliers on category strategy and ideas for growth
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Comment & OpinionMarketing is redundant if the product is brilliant
What would a launch need to look like to succeed without marketing support?
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Comment & OpinionShopper psychology: have retailers thought it through?
”It is a strange fact that retailers are typically less expert in shopper psychology than the big branded houses”
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Comment & OpinionFood and drink innovation: four key questions
”Most food innovation fails in the market. And it is an expensive business.”
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Comment & OpinionRetailers must start caring about food again, not just price
Companies like Pret, Wagamama and Itsu are championing food in a way retailers are not