All articles by Jeremy Garlick – Page 6
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Comment and OpinionGrowth matters, it doesn't have to be all discounter dynamic
Grocery retail delivered zero growth in 2015, according to Kantar Worldpanel
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Comment and OpinionHow can buyers build a growth strategy?
Most branded and many own-label companies have formal category strategies – explicit points of view on how to get growth
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Comment and OpinionHow can suppliers change consumer behaviour?
Human beings are creatures of habit. They don’t change comfortably
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Comment and OpinionGet your category strategy heard within the grocers
Now more than ever, retailers are seeking advice from suppliers on category strategy and ideas for growth
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Comment and OpinionMarketing is redundant if the product is brilliant
What would a launch need to look like to succeed without marketing support?
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Comment and OpinionShopper psychology: have retailers thought it through?
”It is a strange fact that retailers are typically less expert in shopper psychology than the big branded houses”
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Comment and OpinionFood and drink innovation: four key questions
”Most food innovation fails in the market. And it is an expensive business.”
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Comment and OpinionRetailers must start caring about food again, not just price
Companies like Pret, Wagamama and Itsu are championing food in a way retailers are not
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Analysis and FeaturesOccasion is key to volume growth in a deflationary market
It is hard to see many brands or categories growing through consumer price rises in 2015…
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Comment and OpinionAmazon leadership shows power of a consumer manifesto
How can a company walk the talk, and stay properly focused on the consumer?
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Comment and OpinionGrow listings for existing winners as well as pursue NPD
All growth strategies in fmcg can be classified as one of two things…