All articles by Jeremy Garlick – Page 5
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Comment & OpinionFundamentals of category management, 4: Sustained launch support
Jeremy Garlick of Insight Traction sets out the five key elements of sustained launch support, in this latest instalment of his series on fmcg category management
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Comment & OpinionFundamentals of category management, 3: How to sell category-first
In the third in his series on category management, Insight Traction’s Jeremy Garlick explains how to develop and pitch products with a genuine category-first mindset
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Comment & OpinionGood NPD isn't good enough
Many branded and own-label companies report that they are finding it harder to land innovation successfully in UK retail
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Comment & OpinionKnow the rules of category success - and stick to them
As an industry, we like to talk and think about the next big thing…
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Comment & OpinionOverloaded Asda should simplify and stay focused
The big theme of Asda at its best is customer focus. Having a deep understanding of its core customers, their needs and aspirations, and then acting decisively
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Comment & OpinionHow Morrisons has managed to drive growth
The latest Kantar data identifies Morrisons as the fastest growing of the big four supermarkets
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Comment & OpinionLearn from Co-op's resurgence
Most industry commentators would agree that the Co-op has significantly improved its customer offer over recent years
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Comment & OpinionGo on, do it better than Lidl
We all know that Lidl has been a consistent winner in UK grocery in recent years
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Comment & OpinionPut customers first, like Tesco. It works
It has been a difficult few years for Tesco, even if the broad consensus is that it has turned the corner
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Comment & OpinionSainsbury's shows the beauty of simplicity - video
As an industry, we are good at making things complicated for shoppers, says Jeremy Garlick of Insight Traction
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Comment & OpinionFour things to learn from Waitrose - video
Waitrose’s ability to continue to grow sales has been impressive. So how is it doing it and what can be learnt?
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Comment & OpinionLearn from Waitrose and be different where it matters
Store openings have certainly helped Waitrose but like-for-like sales have been ahead of the market more often than not…
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Comment & OpinionAs Aldi flourishes in the UK, what can we learn from it?
Aldi has flourished in the UK in recent years. Sales continue to grow, up 18% in the latest three months from Kantar
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Comment & OpinionFour ways M&S wins on food
In an era when growth is hard to come by, M&S Food – a quality player – has been increasing market share
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Comment & OpinionTricks of the coffee trade
The turnover of branded coffee chains in the UK has grown by over 500% in the last 15 years. How have they done it?
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Comment & OpinionMake your category strategy stand out
Most in our industry would agree that, in theory, a good category strategy is of real value
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Comment & OpinionThree ways to get your food & drink products bought
Getting bought is all about making the product an easy and obvious choice
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Comment & OpinionIf you're not understood quickly you won't be bought
The process of shopping requires significant cognitive effort from the shopper
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Comment & OpinionHow fmcg companies can be seen by shoppers
Fmcg companies have for a long time put effort into understanding consumer needs and occasions
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Comment & OpinionHow food and drink suppliers can get buyers to listen
It is rare for fmcg companies not to have good ideas on how to sell more, based on consumer insight and category knowledge