All articles by Jeremy Garlick – Page 5
-
Comment & OpinionFundamentals of category management, 6: Get some perspective
Insight Traction’s Jeremy Garlick explains the importance of seeking different perspectives on your launches and category ideas, including from industry experts, shoppers - and even “idiots”
-
Comment & OpinionFundamentals of category management, 5: Invest in quality thinking
Fmcg is fully of sound and fury, but the constant buzz can stand in the way of long-term, strategic thinking. In the fifth of his series on category management, Insight Traction’s Jeremy Garlick explains how to make time and space for quality thinking
-
Comment & OpinionFundamentals of category management, 4: Sustained launch support
Jeremy Garlick of Insight Traction sets out the five key elements of sustained launch support, in this latest instalment of his series on fmcg category management
-
Comment & OpinionFundamentals of category management, 3: How to sell category-first
In the third in his series on category management, Insight Traction’s Jeremy Garlick explains how to develop and pitch products with a genuine category-first mindset
-
Comment & OpinionGood NPD isn't good enough
Many branded and own-label companies report that they are finding it harder to land innovation successfully in UK retail
-
Comment & OpinionKnow the rules of category success - and stick to them
As an industry, we like to talk and think about the next big thing…
-
Comment & OpinionOverloaded Asda should simplify and stay focused
The big theme of Asda at its best is customer focus. Having a deep understanding of its core customers, their needs and aspirations, and then acting decisively
-
Comment & OpinionHow Morrisons has managed to drive growth
The latest Kantar data identifies Morrisons as the fastest growing of the big four supermarkets
-
Comment & OpinionLearn from Co-op's resurgence
Most industry commentators would agree that the Co-op has significantly improved its customer offer over recent years
-
Comment & OpinionGo on, do it better than Lidl
We all know that Lidl has been a consistent winner in UK grocery in recent years
-
Comment & OpinionPut customers first, like Tesco. It works
It has been a difficult few years for Tesco, even if the broad consensus is that it has turned the corner
-
Comment & OpinionSainsbury's shows the beauty of simplicity - video
As an industry, we are good at making things complicated for shoppers, says Jeremy Garlick of Insight Traction
-
Comment & OpinionFour things to learn from Waitrose - video
Waitrose’s ability to continue to grow sales has been impressive. So how is it doing it and what can be learnt?
-
Comment & OpinionLearn from Waitrose and be different where it matters
Store openings have certainly helped Waitrose but like-for-like sales have been ahead of the market more often than not…
-
Comment & OpinionAs Aldi flourishes in the UK, what can we learn from it?
Aldi has flourished in the UK in recent years. Sales continue to grow, up 18% in the latest three months from Kantar
-
Comment & OpinionFour ways M&S wins on food
In an era when growth is hard to come by, M&S Food – a quality player – has been increasing market share
-
Comment & OpinionTricks of the coffee trade
The turnover of branded coffee chains in the UK has grown by over 500% in the last 15 years. How have they done it?
-
Comment & OpinionMake your category strategy stand out
Most in our industry would agree that, in theory, a good category strategy is of real value
-
Comment & OpinionThree ways to get your food & drink products bought
Getting bought is all about making the product an easy and obvious choice
-
Comment & OpinionIf you're not understood quickly you won't be bought
The process of shopping requires significant cognitive effort from the shopper