All articles by Jeremy Garlick – Page 5
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Comment and OpinionLearn from Co-op's resurgence
Most industry commentators would agree that the Co-op has significantly improved its customer offer over recent years
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Comment and OpinionGo on, do it better than Lidl
We all know that Lidl has been a consistent winner in UK grocery in recent years
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Comment and OpinionPut customers first, like Tesco. It works
It has been a difficult few years for Tesco, even if the broad consensus is that it has turned the corner
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Comment and OpinionSainsbury's shows the beauty of simplicity - video
As an industry, we are good at making things complicated for shoppers, says Jeremy Garlick of Insight Traction
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Comment and OpinionFour things to learn from Waitrose - video
Waitrose’s ability to continue to grow sales has been impressive. So how is it doing it and what can be learnt?
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Comment and OpinionLearn from Waitrose and be different where it matters
Store openings have certainly helped Waitrose but like-for-like sales have been ahead of the market more often than not…
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Comment and OpinionAs Aldi flourishes in the UK, what can we learn from it?
Aldi has flourished in the UK in recent years. Sales continue to grow, up 18% in the latest three months from Kantar
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Comment and OpinionFour ways M&S wins on food
In an era when growth is hard to come by, M&S Food – a quality player – has been increasing market share
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Comment and OpinionTricks of the coffee trade
The turnover of branded coffee chains in the UK has grown by over 500% in the last 15 years. How have they done it?
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Comment and OpinionMake your category strategy stand out
Most in our industry would agree that, in theory, a good category strategy is of real value
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Comment and OpinionThree ways to get your food & drink products bought
Getting bought is all about making the product an easy and obvious choice
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Comment and OpinionIf you're not understood quickly you won't be bought
The process of shopping requires significant cognitive effort from the shopper
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Comment and OpinionHow fmcg companies can be seen by shoppers
Fmcg companies have for a long time put effort into understanding consumer needs and occasions
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Comment and OpinionHow food and drink suppliers can get buyers to listen
It is rare for fmcg companies not to have good ideas on how to sell more, based on consumer insight and category knowledge
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Comment and OpinionStaying ahead of the game: the role of insight in success
Most would agree that good consumer and shopper insight is critical to success in our industry
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Comment and OpinionBehavioural economics is becoming vital for survival
Behavioural economics is the study of how human beings allocate their attention and make decisions
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Comment and OpinionFinding the route to growth
How can we grow a category that has shown little or no growth recently?
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Comment and OpinionHow the old guard can see off the disruptors
”You can think about the current food and grocery landscape as being made up of the establishment and the disruptors”
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Comment and OpinionTurn categories into destinations to win shoppers over
In the early days of category management, we all talked a lot about category roles
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Comment and OpinionBrands must seize Delta Moments to make an impact
Ask most consumers about their main meal repertoire, and they will tell you about five to eight trusted meals they have again and again