All articles by Jeremy Garlick – Page 5
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Comment & OpinionFundamentals of category management, 11: Know your retailer
In this latest piece in his series on category management, Jeremy Garlick of Insight Traction says suppliers must cater category strategies to individual retailers
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Comment & OpinionFundamentals of category management, 10: Category strategy
Focus on visibility, ease of processing and attracting attention, says Jeremy Garlick of Insight Traction in this latest instalment of his series on fmcg and grocery retail category management
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Comment & OpinionFundamentals of category management, 9: Category growth
In the ninth instalment of his series on fmcg category management, Jeremy Garlick explains the basic rules of category growth, including the importance of earning a premium
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Comment & OpinionFundamentals of category management, 8: Data and insight
“Insight” is a word that’s frequently misused. Here, Jeremy Garlick of Insight Traction explains what it really means - and how to apply it to category management
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Comment & OpinionFundamentals of category management, 7: Innovation processes
In the seventh of his series on category management in grocery retail and fmcg, Insight Traction’s Jeremy Garlick looks at how the right processes can help you think more clearly - and innovate better
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Comment & OpinionFundamentals of category management, 6: Get some perspective
Insight Traction’s Jeremy Garlick explains the importance of seeking different perspectives on your launches and category ideas, including from industry experts, shoppers - and even “idiots”
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Comment & OpinionFundamentals of category management, 5: Invest in quality thinking
Fmcg is fully of sound and fury, but the constant buzz can stand in the way of long-term, strategic thinking. In the fifth of his series on category management, Insight Traction’s Jeremy Garlick explains how to make time and space for quality thinking
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Comment & OpinionFundamentals of category management, 4: Sustained launch support
Jeremy Garlick of Insight Traction sets out the five key elements of sustained launch support, in this latest instalment of his series on fmcg category management
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Comment & OpinionFundamentals of category management, 3: How to sell category-first
In the third in his series on category management, Insight Traction’s Jeremy Garlick explains how to develop and pitch products with a genuine category-first mindset
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Comment & OpinionGood NPD isn't good enough
Many branded and own-label companies report that they are finding it harder to land innovation successfully in UK retail
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Comment & OpinionKnow the rules of category success - and stick to them
As an industry, we like to talk and think about the next big thing…
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Comment & OpinionOverloaded Asda should simplify and stay focused
The big theme of Asda at its best is customer focus. Having a deep understanding of its core customers, their needs and aspirations, and then acting decisively
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Comment & OpinionHow Morrisons has managed to drive growth
The latest Kantar data identifies Morrisons as the fastest growing of the big four supermarkets
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Comment & OpinionLearn from Co-op's resurgence
Most industry commentators would agree that the Co-op has significantly improved its customer offer over recent years
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Comment & OpinionGo on, do it better than Lidl
We all know that Lidl has been a consistent winner in UK grocery in recent years
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Comment & OpinionPut customers first, like Tesco. It works
It has been a difficult few years for Tesco, even if the broad consensus is that it has turned the corner
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Comment & OpinionSainsbury's shows the beauty of simplicity - video
As an industry, we are good at making things complicated for shoppers, says Jeremy Garlick of Insight Traction
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Comment & OpinionFour things to learn from Waitrose - video
Waitrose’s ability to continue to grow sales has been impressive. So how is it doing it and what can be learnt?
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Comment & OpinionLearn from Waitrose and be different where it matters
Store openings have certainly helped Waitrose but like-for-like sales have been ahead of the market more often than not…
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Comment & OpinionAs Aldi flourishes in the UK, what can we learn from it?
Aldi has flourished in the UK in recent years. Sales continue to grow, up 18% in the latest three months from Kantar