All articles by Jeremy Garlick – Page 4
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Comment & OpinionHow retailers and suppliers can prepare for the post-Covid market
Future-gazing can be a fool’s game but many predictions for the post-Covid world are sound, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow brands should be marketing during this pandemic
The right messages told in the right way can significantly influence purchases even in today’s climate, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThis crisis gives brands and retailers the chance to change shopper behaviour
Encouraging behaviour change is difficult. But during times of upheaval, it’s easier to influence, says Jeremy Garlick, partner of Insight Traction
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Comment & OpinionWhat can we learn from these early days of the coronavirus crisis?
This crisis shines a light on our complex, fantastic industry – and it may change it forever, says Jeremy Garlick, partner of Insight Traction
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Comment & OpinionWhat can retailers learn from Tesco’s approach to plant-based?
Tesco successfully offers shoppers value and differentiation, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionFour key challenges for suppliers seeking retailer traction
To get investment and support requires complex thinking across four dimensions, but very simple communication, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionGood storytelling is crucial for suppliers hoping to engage retailers
Making change happen in stores is easier when suppliers present a problem, an idea and a solution, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionSuppliers can get traction with retailers by customising their offer
Range, marketing support and engagement are all vital, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to engage retailers in conversations about in-store change
Suppliers must understand retailers’ corporate strategies and views on your category, says Jeremy Garlick
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Comment & OpinionWhat Blue Planet’s storytelling and ‘pivotal idea’ can teach brands
Sainsbury’s and Unilever have benefited from uniting behind a simple story, says Jeremy Garlick of Insight Traction
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Comment & OpinionFive ways brands can wean themselves off promotions
Promotions are essential, but some brands are hopelessly addicted says Insight Traction’s Jeremy Garlick
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Comment & OpinionBetter AND cheaper: Aldi’s Local offering is a real threat in convenience
The Balham store offers a pleasant shopping experience, comparable with the newer Co-ops
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Comment & OpinionWhy Sainsbury's remains compelling despite Asda merger failure
Yes, the Asda deal failed. But Sainsbury’s is a success story across quality, pricing and more, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow Waitrose and M&S should prepare for the Ocado switch
The M&S-Ocado joint venture will also be a fascinating experiment in shopper decision making, says Jeremy Garlick, a partner at Insight Traction
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Comment & OpinionIt's time to start distinguishing between Aldi and Lidl
The two are similar, but Aldi is further developed as a ’regular big shop’ retailer, says Insight Traction’s Jeremy Garlick
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Comment & OpinionHow is Lidl maintaining its winning streak and what can we learn?
The discounter makes ’big bets’ and makes the effort to present an innovative offer, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow Aldi keeps getting things right
Aldi and Lidl have had a profound impact on our industry in the past five years, taking almost all the growth, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionGoing further: the secret of Home Bargains' success
TJ Morris’s Home Bargains boasts that it was recently ranked 6th in the Which? list of top 100 stores in the UK
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Comment & OpinionWhat retailers can learn from the success of 'cheap and cheerful' B&M Bargains
B&M works very hard to deliver what matters to consumers, says Jeremy Garlick, Partner at Insight Traction
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Comment & OpinionWhat can be learned from the success of Poundland?
Shopping at Poundland is less likely to feel like a chore for shoppers, according to Jeremy Garlick