All articles by Jeremy Garlick – Page 4
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Comment and Opinion
How Waitrose and M&S should prepare for the Ocado switch
The M&S-Ocado joint venture will also be a fascinating experiment in shopper decision making, says Jeremy Garlick, a partner at Insight Traction
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Comment and Opinion
It's time to start distinguishing between Aldi and Lidl
The two are similar, but Aldi is further developed as a ’regular big shop’ retailer, says Insight Traction’s Jeremy Garlick
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Comment and Opinion
How is Lidl maintaining its winning streak and what can we learn?
The discounter makes ’big bets’ and makes the effort to present an innovative offer, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
How Aldi keeps getting things right
Aldi and Lidl have had a profound impact on our industry in the past five years, taking almost all the growth, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
Going further: the secret of Home Bargains' success
TJ Morris’s Home Bargains boasts that it was recently ranked 6th in the Which? list of top 100 stores in the UK
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Comment and Opinion
What retailers can learn from the success of 'cheap and cheerful' B&M Bargains
B&M works very hard to deliver what matters to consumers, says Jeremy Garlick, Partner at Insight Traction
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Comment and Opinion
What can be learned from the success of Poundland?
Shopping at Poundland is less likely to feel like a chore for shoppers, according to Jeremy Garlick
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Comment and Opinion
Fundamentals of category management, 11: Know your retailer
In this latest piece in his series on category management, Jeremy Garlick of Insight Traction says suppliers must cater category strategies to individual retailers
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Comment and Opinion
Fundamentals of category management, 10: Category strategy
Focus on visibility, ease of processing and attracting attention, says Jeremy Garlick of Insight Traction in this latest instalment of his series on fmcg and grocery retail category management
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Comment and Opinion
Fundamentals of category management, 9: Category growth
In the ninth instalment of his series on fmcg category management, Jeremy Garlick explains the basic rules of category growth, including the importance of earning a premium
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Comment and Opinion
Fundamentals of category management, 8: Data and insight
“Insight” is a word that’s frequently misused. Here, Jeremy Garlick of Insight Traction explains what it really means - and how to apply it to category management
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Comment and Opinion
Fundamentals of category management, 7: Innovation processes
In the seventh of his series on category management in grocery retail and fmcg, Insight Traction’s Jeremy Garlick looks at how the right processes can help you think more clearly - and innovate better
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Comment and Opinion
Fundamentals of category management, 6: Get some perspective
Insight Traction’s Jeremy Garlick explains the importance of seeking different perspectives on your launches and category ideas, including from industry experts, shoppers - and even “idiots”
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Comment and Opinion
Fundamentals of category management, 5: Invest in quality thinking
Fmcg is fully of sound and fury, but the constant buzz can stand in the way of long-term, strategic thinking. In the fifth of his series on category management, Insight Traction’s Jeremy Garlick explains how to make time and space for quality thinking
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Comment and Opinion
Fundamentals of category management, 4: Sustained launch support
Jeremy Garlick of Insight Traction sets out the five key elements of sustained launch support, in this latest instalment of his series on fmcg category management
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Comment and Opinion
Fundamentals of category management, 3: How to sell category-first
In the third in his series on category management, Insight Traction’s Jeremy Garlick explains how to develop and pitch products with a genuine category-first mindset
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Comment and Opinion
Good NPD isn't good enough
Many branded and own-label companies report that they are finding it harder to land innovation successfully in UK retail
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Comment and Opinion
Know the rules of category success - and stick to them
As an industry, we like to talk and think about the next big thing…
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Comment and Opinion
Overloaded Asda should simplify and stay focused
The big theme of Asda at its best is customer focus. Having a deep understanding of its core customers, their needs and aspirations, and then acting decisively
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Comment and Opinion
How Morrisons has managed to drive growth
The latest Kantar data identifies Morrisons as the fastest growing of the big four supermarkets