All articles by Jeremy Garlick – Page 4
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Comment & OpinionSuppliers can get traction with retailers by customising their offer
Range, marketing support and engagement are all vital, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to engage retailers in conversations about in-store change
Suppliers must understand retailers’ corporate strategies and views on your category, says Jeremy Garlick
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Comment & OpinionWhat Blue Planet’s storytelling and ‘pivotal idea’ can teach brands
Sainsbury’s and Unilever have benefited from uniting behind a simple story, says Jeremy Garlick of Insight Traction
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Comment & OpinionFive ways brands can wean themselves off promotions
Promotions are essential, but some brands are hopelessly addicted says Insight Traction’s Jeremy Garlick
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Comment & OpinionBetter AND cheaper: Aldi’s Local offering is a real threat in convenience
The Balham store offers a pleasant shopping experience, comparable with the newer Co-ops
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Comment & OpinionWhy Sainsbury's remains compelling despite Asda merger failure
Yes, the Asda deal failed. But Sainsbury’s is a success story across quality, pricing and more, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow Waitrose and M&S should prepare for the Ocado switch
The M&S-Ocado joint venture will also be a fascinating experiment in shopper decision making, says Jeremy Garlick, a partner at Insight Traction
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Comment & OpinionIt's time to start distinguishing between Aldi and Lidl
The two are similar, but Aldi is further developed as a ’regular big shop’ retailer, says Insight Traction’s Jeremy Garlick
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Comment & OpinionHow is Lidl maintaining its winning streak and what can we learn?
The discounter makes ’big bets’ and makes the effort to present an innovative offer, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow Aldi keeps getting things right
Aldi and Lidl have had a profound impact on our industry in the past five years, taking almost all the growth, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionGoing further: the secret of Home Bargains' success
TJ Morris’s Home Bargains boasts that it was recently ranked 6th in the Which? list of top 100 stores in the UK
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Comment & OpinionWhat retailers can learn from the success of 'cheap and cheerful' B&M Bargains
B&M works very hard to deliver what matters to consumers, says Jeremy Garlick, Partner at Insight Traction
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Comment & OpinionWhat can be learned from the success of Poundland?
Shopping at Poundland is less likely to feel like a chore for shoppers, according to Jeremy Garlick
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Comment & OpinionFundamentals of category management, 11: Know your retailer
In this latest piece in his series on category management, Jeremy Garlick of Insight Traction says suppliers must cater category strategies to individual retailers
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Comment & OpinionFundamentals of category management, 10: Category strategy
Focus on visibility, ease of processing and attracting attention, says Jeremy Garlick of Insight Traction in this latest instalment of his series on fmcg and grocery retail category management
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Comment & OpinionFundamentals of category management, 9: Category growth
In the ninth instalment of his series on fmcg category management, Jeremy Garlick explains the basic rules of category growth, including the importance of earning a premium
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Comment & OpinionFundamentals of category management, 8: Data and insight
“Insight” is a word that’s frequently misused. Here, Jeremy Garlick of Insight Traction explains what it really means - and how to apply it to category management
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Comment & OpinionFundamentals of category management, 7: Innovation processes
In the seventh of his series on category management in grocery retail and fmcg, Insight Traction’s Jeremy Garlick looks at how the right processes can help you think more clearly - and innovate better
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Comment & OpinionFundamentals of category management, 6: Get some perspective
Insight Traction’s Jeremy Garlick explains the importance of seeking different perspectives on your launches and category ideas, including from industry experts, shoppers - and even “idiots”
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Comment & OpinionFundamentals of category management, 5: Invest in quality thinking
Fmcg is fully of sound and fury, but the constant buzz can stand in the way of long-term, strategic thinking. In the fifth of his series on category management, Insight Traction’s Jeremy Garlick explains how to make time and space for quality thinking