amber leaf

JTI marginally increased its share of the UK tobacco market

Amber Leaf has helped Japan Tobacco International grow fractionally its share of the UK market, despite an ongoing decline in volumes.

JTI’s share of the UK market grew 0.9% to 40.7% in the three months to 31 March 2014, driven by its Amber Leaf and Sterling brands, with the former holding on to the number-one spot across all tobacco categories, the company said today. However total volumes fell by 2.5% “due to industry contraction”, it added.

In fine cut tobacco, UK volumes grew 4.5%, JTI said.

Worldwide, overall volumes continued to decline, with total shipments down 5.4% to 87.7 billion cigarettes. Shipments of JTI’s ‘global flagship brands’ – which include Camel, Silk Cut and Benson & Hedges – declined 5.5%. Shipments of fine-cut tobacco grew 10.5%, powered by growth in Western Europe.

JTI’s turnover climbed 5.1% to $2.87bn (£1.71bn) at constant exchange rates, while adjusted operating profit rose 14.5% to $1.12bn.