Food manufacturers have responded to the Government’s obesity campaign by agreeing to downsize their products.

The production of king-size chocolate bars, such as the larger 100g versions of Mars, Snickers and Crunchie bars, will cease next year.

Cadbury Trebor Bassett plans to abandon its King-size bars in the second quarter of 2005 while Nestle is also planning to focus more on its bite-size versions such as mini Rolos and KitKat tubes.

Kraft Foods has also stated it will be developing single serving versions of its cheese snacks and reducing its portions sizes.

The agreement came after bosses from the Food and Drink Federation (FDF) met with Government heads last week to discuss plans for tackling obesity by the end of the year. The FDF also launches its Food And Health Manifesto today.