Lavera natural beauty range

German natural beauty and personal care brand Lavera has given its makeup portfolio a makeover as it targets mainstream listings.

The updated range, which comprises 109 products ranging from blushers and lipsticks to eyeshadows and concealers, features 33 new SKUs alongside improved formulations and brighter packaging. The revamped portfolio had been developed to rival “chemical-based high street brands,” said UK distributor Pravera.

The range is rolling into health stores and pharmacies this week (rsp: from £5.90 to £15.50). Pravera is in discussions with major mults and hopes to secure listings by the end of this year.