This July, Lenor is launching a £4.4million multi-media marketing campaign to encourage shoppers to convert from regular Lenor fabric softener to its concentrate range.
Lenor concentrate invigorates and softens clothes to the highest Lenor standard and is better value for consumers as it is up to 25% cheaper per wash than regular Lenor fabric softener.
Lenor concentrate is available in 750ml bottles across six variants, including 'with Febreze effect' and 'Crushed Silk and Jasmine'. Marketing support includes TV, outdoor, print and online advertising and PR.
To celebrate this exciting campaign, P&G is
offering five lucky retailers the chance to win a case each of Lenor concentrate in Spring Awakening, Summer Breeze and Sleep Sensations variants.
For your chance to win, simply tick the box on the right.