Sir, It is simply untrue to say that eggs or bacon are banned from advertising on London’s transport network (thegrocer.co.uk, 5 March).
Our advertising policy requests that brands demonstrate food or drink products that are proposed to feature in advertisements are not high in fat, sugar and salt (HFSS), unless they are granted an exception.
In the case of the Farmdrop advertisement, our advertising agent asked for confirmation that the products featured were compliant with our policy. It is the responsibility of the brand to provide the information to support this and the brand declined. Consequently, our advertising agent recommended that Farmdrop apply for an exception, which they chose not to do, or amend the image.
We continue to work with the advertising industry and advertisers to support with implementation of the policy. We have published guidance on the policy and will always try to engage with the advertiser to help them fully understand the policy and its aims.
Chris Macleod, director of customer and revenue, TfL