Londis has launched a range of own-label frozen ready meals.
The four-strong line-up comprises chicken curry, beef curry, beef lasagne and spaghetti Bolognese.
“Consumers continue to be driven by price and these ready meals offer both quality and value to shoppers,” said Londis trading director Willie Hamilton. “At the same time, they deliver excellent margins for our retail partners of up to 32.67%.”
Last month Musgrave Retail Partners GB, which owns the Londis franchise, launched a new own-label range of Indian ready meals for its Budgens retailers.
Budgens beer festival woos value drinkers (21 August 2010)
Budgens debuts new Indian ready meals (6 August 2010)