Long reads – Page 206
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Analysis & Features10 - Andrex
Andrex has lost £20.3m and shifted 3.8 million (3%) fewer units in the past year
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Analysis & Features11 - McCain
Innovative launches backed by heavyweight marketing have helped McCain shift an extra 11.4 million (+7%) packs
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Analysis & Features12 - Kingsmill
Kingsmill had £58.4m wiped off its value in 2015. Only Hovis (15) has lost more
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Analysis & Features13 - Fairy
Fairy has lost £7.8m overall, with 2.9 million (2.1%) fewer units sold
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Analysis & Features14 - Lurpak
Britain’s biggest butter brand has lost £4m due to fierce deals aimed at halting own label’s growth in butters & spreads
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Analysis & Features15 - Hovis
It’s not quite toast yet, but what was once Britain’s biggest bread brand continues to fall down our ranking
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Analysis & Features26 - Innocent
Innocent is starting to make Tropicana (21) look out of touch with its steady stream of innovative, on-trend NPD
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Analysis & Features28 - Müller Corner
Britain’s biggest yoghurt brand has had a tough year, with a backlash against indulgent yoghurts
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Analysis & Features39 - Kit Kat
It’s good to share. Hence the growing focus for chocolate brands on sharing formats
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Analysis & Features42 - Müllerlight
Sales are up by just over £5m, thanks in part to the launch of Müllerlight Goodies
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Analysis & Features52 - Lenor
The year’s fifth biggest climber, thanks to the aptly named Unstoppables range of fragrance boosters
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Analysis & Features65 - Kenco
Consumers are giving up on standard instant coffee in droves, but super-premium instant varieties are flying
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Analysis & Features70 - Velvet
Things were neither soft nor smooth for Velvet, the UK’s second biggest toilet paper brand
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Analysis & Features81 - Pizza Express
Pizza Express has passed the £100m mark, rising nine spots up the list
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Analysis & Features89 - McCoy's
McCoy’s is suffering as competition from baked snacks, popcorn and a host of ‘healthier’ snacks stiffens
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Analysis & Features95 - Twirl
Twirl’s big growth is down to its bags format, Twirl Bites, launched in 2013 and now in all the major mults
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Analysis & Features98 - Dairylea
Dairylea shrugged off a fall in value and volume sales during 2014 with a £2.3m boost in revenues in the past year
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Analysis & Features105 - M&M's
Arguably the biggest beneficiary of the sharing trend in chocolate, M&M’s has turned in confectionery’s greatest growth