Long reads – Page 226
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Analysis & FeaturesBear shows the value of good assets in a sellers' market
Christmas came early for Bear founders Hayley and Andrew Gait-Golding and their partner Giles Brook as the trio sold the business to Lotus for more than £70m.
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Analysis & FeaturesTop Products Survey 2015
It’s our biggest ever Top Products Survey, covering 967 products in 112 categories, worth £110bn
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Analysis & FeaturesBirds Eye Inspirations Tortilla Chilli & Lime Fish Fillets
Birds Eye first launched its premium Inspirations range in March 2014
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Analysis & FeaturesStory of the year: Tesco
If 2014 was the year Tesco’s secrets spilled out soap opera style, 2015 was when CEO Dave Lewis faced the music
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Analysis & FeaturesReset of the year: Lidl
He’d be the first to tell you there is more to come, but 2015 was a huge year for Lidl and Ronny Gottschlich
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Analysis & FeaturesTop advertising campaigns of 2015
Christmas might be the crescendo, but the advertising battle is fought all year round
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Analysis & FeaturesCarcinogen of the year
What is carcinogenic in 2015? Everything we eat, apparently
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Analysis & FeaturesReformulation of the year: Cadbury
When Kraft bought Cadbury in 2012, chocolate fans feared the worst…
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Analysis & FeaturesTrend of the year: protein
Protein is no longer the secret ingredient of the iron-pumping brigade…
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Analysis & FeaturesPricier packs drive value in babyfood
It’s been another challenging year for the ever-controversial babyfood category
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Analysis & FeaturesBaked snacks rise as crisp sales crumble
Crunch. That’s the sound of baked snacks heavyweights encroaching on crisps’ territory
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Analysis & FeaturesBranded NPD up as battery sales go flat
Battery sales through the grocers have run out of juice
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Analysis & FeaturesPrice cuts hit beer as cider sales go flat
It’s all gone pear shaped in cider. Once the category darling, cider shrunk by value and volume
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Analysis & FeaturesSweet biccies crumble as savoury flies
2015 was the year of the savoury baked snack
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Analysis & FeaturesDeeper deals take big slice of bread sales
Few have escaped unscathed from the battlefield of the wrapped bread market
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Analysis & FeaturesDeeper deals take big slice of bread sales
Few have escaped unscathed from the battlefield of the wrapped bread market
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Analysis & FeaturesLosses widen for BSM as promos soar
Butters & spreads have had the eighth greatest loss of the year
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Analysis & FeaturesAmbient food gets canned as prices fall
The performance of the UK canned food sector continues to look decidedly crumpled
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Analysis & FeaturesBreakfast skippers cost cereals £70m
Cereals, like corn flakes left to soak for too long, have gone soggy
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Analysis & FeaturesBig cheese squeeze costs brands dear
Who’d be a branded cheese supplier? Combined branded volumes have inched up 0.8%, but it’s come at a price: value has sunk 1.6%, contributing £18.5m to the market’s £68.9m loss (the 10th biggest category decline of the year).