Long reads – Page 249
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Analysis & FeaturesThe sweet smell of success: reed and candles boost aircare
Brits’ homes smell better than ever as scented candles and reed diffusers fly off the shelves
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Analysis & FeaturesBuyer Q&A: EDLP 'can ward off' threat of discounters
There isn’t much Holly Weller doesn’t know about household products…
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Analysis & FeaturesFlower power! Eco-friendly products on the rise
It’s easy being green as brands tap into the trend for natural cleaning products
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Analysis & FeaturesMaking scents: fragrant NPD boosts laundry sales
Fabric conditioner comes up smelling of roses thanks to a wave of scent-boosting NPD
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Analysis & FeaturesShiny! Discounters polish up household sales
Aldi and Lidl are sweeping up in household leaving the mults to gather dust
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Analysis & FeaturesTV reigns in household with 94% of ad spend
Household ad spend increased by 16%, with the bulk going on TV ads. So, who are this year’s small screen stars?
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Analysis & FeaturesHousehold brands get social with family messages
Cute children with bunny ears and life’s little messes remind consumers what’s important
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Analysis & FeaturesConservative election victory: where now for food and drink?
From Brexit and the war on sugar to the wider Responsibility Deal and the state of Britain’s high streets
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Analysis & FeaturesCommodities experts urge caution over price volatility
Volatility and its drivers remain poorly understood, and caution is advised when making predictions
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Analysis & FeaturesCrowdfunding: the advantages and the risks
More and more fmcg start-ups are turning to crowdfunding to raise cash. So what makes a successful crowdfunding bid?
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InterviewsPoundland CEO Jim McCarthy: the Big Interview
The £55m deal for rival 99p Stores is on hold while the CMA investigates. So what does Jim McCarthy plan in the meantime?…
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Analysis & FeaturesLamb price crash not due to New Zealand imports
UK lamb prices plummeted by 20% in the last two weeks of April – prompting British farmers to hit out at New Zealand impor…
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Analysis & FeaturesHow First Milk plans to get itself out of a tight corner
There’s no doubt First Milk is in need of a turnaround, and it was always clear a new CEO would mean significant changes for the business
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Analysis & FeaturesAmbient & Chilled Dips
A “nice alternative to mango chutney”, said our expert judges…
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Analysis & FeaturesAmbient & Chilled Soup
Consumer panellists awarded this soup a perfect score for its attractive packaging, chunky texture and tasty flavours…
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Analysis & FeaturesBakery - Smaller Cakes & Muffins
Our judges called these muffins innovative, while consumers thought they had a “light and fluffy” texture…
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Analysis & FeaturesBakery: Sweet In-store
Over two thirds of consumers thought this in-store bakery product better than similar equivalents…
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Analysis & FeaturesBiscuit
The biscuits had a “really lovely smell of lemon” and a “melt in the mouth” texture…
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Analysis & FeaturesBoxed Confectionery
Almost nine out of 10 consumers thought this sugar confectionery product offered something new…
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Analysis & FeaturesBread - Accompaniment
This product was “visually great”, said our expert judges…