Long reads – Page 267
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Analysis & FeaturesTop campaigns 2014: how to get ahead in fmcg advertising
When advertising in the ultra-competitive grocery sector, the growing importance of digital – and the growing expectations…
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Analysis & FeaturesFresh meat & fish: Aldi & Lidl making mincemeat of competition
The discounters have made a major play for meat and poultry over the past year – with Aldi’s stunt…
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Analysis & FeaturesHot beverages: premium teas and coffees take growing share
The past year has been a year of contrasting fates for hot beverages. While topline figures for the sector have been under…
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Analysis & FeaturesYoghurts & desserts: Greek-style NPD helps boost growth
The ‘war on sugar’ has made life rather uncomfortable in yoghurts and desserts at times this year…
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Analysis & FeaturesCarbonates: Pepsi wins battle of low-sugar drinks as Coca-Cola bottles it
War on sugar sees carbonates targeted while sports and energy drinks are let off scot-free… for now…
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Analysis & FeaturesCereals: perfect storm proves a real cereal killer
It’s crunch time for cereals. A perfect storm of deflation, changing consumer habits, the ongoing sugar debate and a lack …
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Analysis & FeaturesHousehold: posh brands clean up in household category
The household aisles in the supermarkets are under fire, with discounters and pound shops rounding on the sector…
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Analysis & FeaturesOTC: flu remedies catch a cold in mild winter
It’s not just the kids who will be praying for a white Christmas this year…
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Analysis & FeaturesSnacks: Walkers Pops boom in slow sector
The bagged snacks sector is a conveyor belt. As soon as a new product rolls on to retailers’ shelves, another starts to fa…
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Analysis & FeaturesConfectionery: Kinder Magic trumps even CDM's strong growth in confectionery as chocolate sales divide
Mars and Nestlé execs could be excused for feeling a little bitter at the success of their rivals in 2014…
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Analysis & FeaturesLaundry: Comfort flies as sector goes soft on scents
Brits bought 12 million fewer kilos of detergent from the supermarkets in 2014, a fall of 3.6%…
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Analysis & FeaturesSoft drinks: bottled water sales boom while squash and cordials plummet
One of the biggest stories from last year’s Top Products Survey was the phenomenal growth enjoyed by bottled water….
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Analysis & FeaturesIce cream: Champagne celebrations for Magnum
Although temperatures have soared on occasion this year, it’s often been at the wrong time for ice cream consumption…
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Analysis & FeaturesPetcare: treats fail to halt slide in sales
Not as bright-eyed and bushy-tailed as last year, petcare sales have slipped 0.8% in value on volumes down 3.1%…
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Analysis & FeaturesGrooming: discounters are groomed for personal care success
Supermarket sales of grooming products are on a slippery slope, with volumes sliding…
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Analysis & FeaturesSoup: warm weather puts soup out in the cold
Soup is in hot water. A mild winter and hot summer have dragged both value (–7.9%) and volumes (–9%) down…
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Analysis & FeaturesMale grooming: razors lose edge as beard trend gathers pace
Beards are bang on trend. Just look at the decline in razors for proof. This is having such an impact on Gillette that…
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Analysis & FeaturesReady meals: Horsegate still haunts the category
Almost two years on from the first discovery, and ready meals are still haunted by Horsegate…
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Analysis & FeaturesCheese: brands faced challenges in the aisles
Cheese is a tough place for brands right now. As the discounters expand into the sector, price is taking centre stage…
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Analysis & FeaturesButters & spreads: I can't believe it's not better
If 2013 was a tough year for butters and spreads (value was down 4.3% on volumes down 5.9%), the past year has been even t…