Long reads – Page 300
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Analysis & FeaturesLucozade Sport - Last Men Standing
This ad is filmed in a stylish, stop-start way that delivers its sport-focused message perfectly
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Analysis & FeaturesOld El Paso - Together is Bueno
Mexican movie tough guy Danny Trejo was perfectly cast as Old El Paso’s fajita-making mobster patriarch
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Analysis & FeaturesBirds Eye - Rice Fusions
Clarence, the slightly creepy polar bear, has been back in action for Birds Eye this year with an ad for the brand’s rice-and-veg mixes
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Analysis & FeaturesWhiskas - Big Cat Little Cat
Whiskas set out to show domestic and big cats share the same natural instincts in this ad
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Analysis & FeaturesMarmite - End Marmite Neglect
Marmite likes to flaunt its tagline ‘love it or hate it’, and this year it extended its high-risk strategy to its spoof ad campaign
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Analysis & FeaturesFryLight - Ballerina
There’s a touch of TV’s Wonder Woman about this ad, in which a cook transforms into a ballerina by spinning around a few times
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Analysis & FeaturesPampers - Baby Dry
This ad is a little coy. On the face of it, it is telling parents their little loved ones will wake up feeling rested…
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Analysis & FeaturesVanish - Tip Exchange
Vanish has managed to reinvent the usual laundry advertising clichés
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Analysis & FeaturesCorsodyl - Ignore
Corsodyl has used images of beautiful models with missing teeth for a while now, but this year gave it a new and visually striking spin
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Analysis & FeaturesKronenbourg - The Farmers Of Alsace
Full marks to Eric Cantona for not taking himself too seriously in this vision of an alternate reality
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Analysis & FeaturesPlenty - Juan Sheet Super Strong
No one actually rinses out and re-uses kitchen roll, do they?
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Analysis & FeaturesInnocent - Big Knit 2013
It’s not easy to keep ads for such an ongoing campaign fresh, but Innocent has upped the tempo this year
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Analysis & FeaturesPot Noodle - Peel the Top off a Hottie
At least this online ad wasn’t banned by the ASA. It was deemed merely ‘puerile’
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Analysis & FeaturesCarte Noire - Fire and Ice
This CGI-heavy ad saw good-looking representatives of the worlds of fire and ice compete in an epic, Tolkienesque game of hurling
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Analysis & FeaturesWall’s Magnum - Five Kisses
Magnum piles on the Gallic charm in this stylish ad for its new range of ice creams inspired by French patisserie
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Analysis & FeaturesCravendale - Cats with Thumbs part 2
Cravendale maintained steady growth this year, thanks in part to the second part of its endearingly silly Cats with Thumbs campaign
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Analysis & FeaturesComfort - Odour Defence
Comfort persists with its frankly disturbing patchwork characters, who in this ad show off the brand’s ‘odour defence technology’
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Analysis & FeaturesMüllerlight Greek - Centaurs
Two women on a Greek island debate the fat-free nature of Müllerlight Greek-style yoghurt
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Analysis & FeaturesLurpak - Good Proper Food
Lurpak seems to be channelling Conan the Barbarian in this brilliantly shot ad
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Analysis & FeaturesAirwaves - Horn
This advert, which jets around the world to a soundtrack provided by 2 Unlimited’s Europop techno hit No Limit, treads the line between camp fun and blatant stereotyping