Long reads – Page 301
-
Analysis & FeaturesGalaxy - Chauffeur
Mars did a great job of capturing the style of a classic Audrey Hepburn movie (and Hepburn herself) in this ad
-
Analysis & FeaturesBeechams Ultra All in One - Sherlock Holmes
Beechams’ Sherlock Holmes impersonator goes from being unable to smell a fart in a lift to sniffing out the culprit of a heinous crime in seconds
-
Analysis & FeaturesSomersby - The Somersby Store
Somersby’s fantastic homage to Apple’s temples of consumerism was one of the standout ads of the year
-
Analysis & FeaturesWispa Hot Chocolate - Frothy Beast
This is the sort of ad that could define a generation
-
Analysis & FeaturesZeo - Zeo is here
Big on spectacle, this striking ad for new adult soft drink brand Zeo features a glamorous gal
-
Analysis & FeaturesJohn West No Drain - The Clue is in the Name
Based on the concept that ‘the clue is in the name’, John West conjures up a colourful array of seafaring characters
-
Analysis & FeaturesHeinz Beans - Little Brother
A slightly rose-tinted view of brotherly love - particularly compared with Warburtons’ 2013 offering…
-
Analysis & FeaturesEvian - Baby & Me
We reckon Evian has topped its 2009 ad featuring roller-skating babies with this brilliant piece of work.
-
Analysis & FeaturesDoritos Mariachi - Stay Another Day
A bit of nostalgia always delivers the goods at Christmas and the Doritos Mariachi band’s recreation of East 17’s only UK number one is no exception
-
Analysis & FeaturesGuinness - Made of More
When it comes to advertising, Guinness has faltered somewhat in recent years…
-
Analysis & FeaturesA Royal Warrant by George at Asda!
Asda wasted little time (and no money) switching its black George logo to the colour blue…
-
Analysis & FeaturesCampaign of the Year: Bring Back a Brand
Unilever succumbed to consumer pressure and brought 1980s ice cream favourite Funny Feet back to the freezer aisle…
-
Analysis & FeaturesThe other swindle of the year: manuka honey
With manuka honey prices hitting record highs (as much as £45 per jar), we reported a clampdown on discerning thieves…
-
Analysis & FeaturesTV Personality of the Year: Malcolm Walker
He started the year with a round of disastrous Horsegate-related appearances including a cataclysmic appearance on Panoram…
-
Analysis & FeaturesU-turn of the year: plain packs
The PM is a fan of plain packs so it was a surprise when in June the government said it was putting plans on hold…
-
Analysis & FeaturesTweet of the year: 'Sue Me!'
Malcolm Walker joined Twitter to see what people were saying about his TV show, but plenty were curious to see what he might say to Bill Grimsey…
-
Analysis & FeaturesWorst TV of the year: Tudor Monastery Farm
This was the most stupefying TV show of all time. It lasted for six hour-long episodes…
-
Analysis & FeaturesBrand Licensing Deal of the Year: Kit Kat
Versions of Google’s Android OS have been named after sweet products since 1.5 Cupcake in 2009…
-
Analysis & FeaturesSurvivor of the Year: Simon Litherland
Despite constant rumours, under-pressure supermarket CEOs Dalton Philips, Philip Clarke and Marc Bolland all survived…
-
Analysis & FeaturesChinese drought may keep dairy prices high
Until a few weeks ago, the received wisdom was that dairy commodity prices would fall in 2014…