Long reads – Page 352
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Analysis & FeaturesAcid Test: Galaxy Frothy Top Hot Chocolate
Galaxy Frothy Top product will enable consumers to create the luxury of a coffee shop experience in their own lounge, claims Mars
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Analysis & FeaturesAcid Test: Blavod
The revamp of the brand, including the addition of a black bottle, will help firmly position the tipple as a premium spirit, claims Blavod.
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Analysis & FeaturesAcid Test: Crabbie’s Mulled Ginger Wine
Crabbie’s Mulled Ginger Wine offers a festive option for consumers looking to trade up to an indulgent premium product, claims Halewood.
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Analysis & FeaturesAcid Test: Findus Fresher Taste
Findus is positioning the range as “fresh food, frozen” and said the NPD would create an entirely new sub-category of premium, frozen ready meals.
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Analysis & FeaturesAcid Test: Rolo Potz
R&R is expecting Potz to plug a gap for a more everyday ice cream treat that can also rival premium tubs from the likes of Ben & Jerry’s through to Häagen-Dazs.
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Analysis & FeaturesAcid Test: VnC Cocktails
Ready-to-serve cocktails that take the hassle out of making them from scratch, but still claim to taste like the bar-made version, owing to natural fruit content.
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Analysis & FeaturesAcid Test: Lovetub by Farmhouse Fare
Unashamedly indulgent, Lovetub was launched to meet a market opportunity for a pudding that can be eaten while slouched on the sofa, as an alternative to ice cream
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Analysis & FeaturesAcid Test: Wagon Tree Chenin Blanc
Treasury says the new tipple will plug a gap in the growing South African wine category for a contemporary premium-quality brand at an affordable price.
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Interviews
Big interview: Chris Mason - The master builder
After the buyout of C&C Group’s spirit business, First Drinks boss Chris Mason is sharpening his axe for some giant slaying. Alex Beckett reports
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Analysis & FeaturesIs price guarantee a bluff or did Asda just play a blinder?
Asda has taken price rivalry to a new level with a guarantee that it will refund the difference if shoppers can buy cheaper elsewhere. Adam Leyland and Elinor Zuke report
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Analysis & Features
Promo Dynamic: World Cup noise kicks off with Carlsberg’s entry
The launch of its World Cup campaign has pushed Carlsberg into the top 10, while Easter offers put Cadbury and Nestlé at the top, says Alex Beckett
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Analysis & Features
The Grocer Price Index: As prices start to slide again, will inflation be short lived?
Supermarket prices have fallen 0.7% since last month, thanks to lower prices pretty much across the board, say Alex Beckett and Michael Barker
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Analysis & Features
Will high-value M&A deals stay locked out in the cold?
Insolvency buyouts were behind much of last year’s M&A activity and this year is unlikely to see a return…
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Analysis & Features
The Grocer Price Index: Why a falling inflation rate doesn’t mean lower prices
Despite prices going up in December because of the VAT increase and offers being cut back on staple items, inflation on food actually fell. James Ball reports
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Analysis & Features
The Grocer Price Index: Retail prices are finally falling, but don’t bank on it lasting long-term
Retail prices have fallen almost 2.5% since June, showing deflation is finally arriving in grocery. However, as they increased a massive 8% in the same six-month period last year, prices remain higher year-on-year overall for now at...
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Analysis & Features
The Grocer Price Index: Retailers must be wary of impending price deflation
Barring any unexpected spikes, food price deflation is finally upon us - but it may not necessarily be a good thing for UK stores, reports James Ball
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Analysis & Features
Promo Dynamic: Cadbury boosts deals 102% as Christmas push kicks off
Cadbury has upped its promotional spend a whopping 102% since last month as the festive push gets well and truly underway. James Ball reports
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Interviews
Big Interview: The man with a Sunny D outlook
Sunny D boss Jean Jacques Fredj tells Noli Dinkovski why the once-iconic soft drink brand is poised for a renaissance
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Analysis & FeaturesPromo Dynamic: Salty snacks steal into top 10 ranking
Confectionery has widened the gap at the top of the Promo Dynamic table in a week marked by almost identical levels of activity as last week
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Analysis & Features
Promo Dynamic: Beer breaks into top 10 price deals
Supermarket featured space offers are back on the up as this week the number of deals hit 1,900 for the first time since the January sales