Long reads – Page 65
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Analysis & FeaturesTop Campaigns: the 50 best brand adverts of 2021
In an emotionally torrid 2021, consumers lapped up ads with humour, heart and hopeful messages. Here’s our pick of the best campaigns from 50 categories.
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Analysis & FeaturesTop Campaigns 2021: how brands put the fun back into advertising
Real life was miserable enough this year. It meant Brits wanted ads that made them smile, had humour, or even a positive ethical message
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Analysis & FeaturesTop Products 2021: grocery’s fastest falling products and categories this year
Products and categories that were popular at the height of the pandemic have taken a hit this year
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Analysis & FeaturesTop Products 2021: grocery’s fastest growing products and categories this year
Drinks dominate this year’s fastest-growing list. But one unexpected product has taken a leap
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Analysis & FeaturesTop Products 2021: the top launch in every grocery category this year
Each of the 48 categories covered in our Top Products report features a Top Launch – the product most significant to its respective category in 2021. Here we list every Top Launch and why we chose it.
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Analysis & FeaturesJames Hall cyberattack: what happened and what are the lessons?
The Spar wholesaler is counting the cost after 300-plus stores were affected
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Analysis & FeaturesAs Carlsberg ditches London Fields, is the craft beer boom over?
When Carlsberg snapped up trendy London Fields in 2017, craft beer was booming. So what does its sale tell us about the market in 2021?
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Analysis & FeaturesSauces – cooking 2021: home cooks keep sauces in good shape
Cooking sauces were always going to struggle against the tough comparables of last year
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Analysis & FeaturesPersonal care – male grooming 2021: men on the move return to grooming
With suppliers eyeing a revival, it’s brands with a posher offer that are standing out across the larger male grooming category
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Analysis & FeaturesMeat-free 2021: challengers clean up with fake meats
How much meat is really in that sausage? ‘None’ is increasingly the correct answer
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Analysis & FeaturesOils 2021: sales slowing as inflation takes hold
Seven of the top 10 brands are in value decline now Brits are once again eating out and on the move
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Analysis & FeaturesConfectionery – sugar 2021: mints, gum & sweets show slow recovery
The past year has left a sour taste in the mouths of candy suppliers
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Analysis & FeaturesPersonal care – oral 2021: health trend hikes sales of mouthwash
Brits have said bye-bye to bad breath, snapping up an extra 2.6 million packs of mouthwash over the past year
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Analysis & FeaturesCake 2021: celebration and fancy cakes grow
Shoppers have been opting for pricier, party-friendly lines amid the resurgence of social events
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Analysis & FeaturesPetcare 2021: pandemic pet boom drives treat sales
Some 3.2 million households acquired a pet in the year after the first lockdown was announced
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Analysis & FeaturesHousehold – cleaning 2021: pandemic hygiene has had its day
Brits have returned to more normal buying habits as restrictions have eased
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Analysis & FeaturesBiscuits 2021: convenience key again as 2020’s sales boom levels off
The sweet biscuit sector has shed the £48.6m gain reported in last year’s Top Products
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Analysis & FeaturesBread 2021: everyday brands face struggle
The category’s loss is largely down to the performances of Warburtons and Kingsmill
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Analysis & FeaturesConfectionery – chocolate 2021: choc rallies as HFSS ban looms
Chocolate is about to get whacked with a regulatory stick, as a clampdown on promotional space and deal mechanics looms for HFSS products
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Analysis & FeaturesHousehold – laundry 2021: brands lose out to own label
The average pack of own-label detergent has fallen by 24% to £3, while brands are up by 7.3% to £5.11