All Loyalty articles – Page 28
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News
JS drive to use Nectar better
Sainsbury's plans to place its Nectar loyalty card at the centre of its marketing in a bid to use the data to understand its shoppers better. It will "significantly improve the exploitation of Nectar", it said in a job advert for a number...
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News
JS sticking with Nectar
Sainsbury has given its clearest indication yet that it will sign up again to Nectar when the contract comes up for renewal this year, after bowing to customer pressure to make it more user-friendly.There has been persistent...
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News
Nectar Operator in Sale Talks
Loyalty Management UK, the operator of the Nectar loyalty scheme, is understood to be in talks with several trade buyers about a possible sale valuing the business at £300m.Lehman Brothers was hired to explore options for LMUK after it...
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Sainsbury trials novelty Nectar key tag card
Sainsbury is trialling what it claims is a first-of-its-kind key tag for the Nectar loyalty card scheme in a bid to cut handling time at checkouts. The card, created by a US supplier to look and feel exactly like a mini credit card, has both a...
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Sainsbury set to stay sweet on Nectar
Sainsbury is finally getting value for money out of its relationship with the Nectar loyalty card. Improvements to the way it uses data are set to deliver a 10-fold increase in incremental sales generated from the scheme in 2005 compared with just...
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News
Nectar to be squeezed
Sainsbury is aiming to squeeze more out of its Nectar loyalty scheme, after it reported a collapse in annual profits this week from £610m to £15m.The supermarket is planning to include fmcg brand offers for the first time. In the past it has...
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News
Nectar links with Brakes
Brakes has become the first food company to offer a Nectar reward scheme to its trade customers.Through the Nectar for Business scheme launched this week, Brakes is offering independent food operators or retailers two Nectar points for every...
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News
Nectar passes 13 million members
As forecast by The Grocer (September 6, p35) loyalty scheme Nectar’s first anniversary was marked with the announcement of impressive statistics. It now has 13 million accounts in the UK. In the last 13 weeks, 10 million of those accounts have been...
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News
Nectar Points Are Sweeter
If the marketing is to be believed, shoppers across the nation will be lapping up Nectar when the multi-retailer loyalty scheme launches in store on Monday. And, perhaps more than any of the other participants, Sainsbury will be praying it is a...
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News
Nectar prompts City scepticism
Sainsbury is believed to be gearing up for a September 16 launch of the Nectar loyalty card, developed with partners BP, Debenhams and Barclaycard. It will also be keeping up its BOGOF activity throughout the launch period and is expected to...
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News
Nectar partnership gets cool response from City
Anne Bruce Sainsbury is to withdraw eight million Reward Cards from September as it phases in its new collaborative loyalty scheme. The announcement of the Nectar scheme for shoppers at Debenhams, BP and Sainsbury and Barclaycard holders follows...