All Loyalty articles – Page 24
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Comment & OpinionDrinking and gaming: how brands and developers are playing nicely
With the average age of a gamer somewhere north of 30, it’s not surprising drink suppliers have associated themselves with video game franchises
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NewsCarlsberg restructures UK business as group makes Q3 losses
Carlsberg has begun restructuring its UK business in response to its “deteriorating” performance and September’s Tesco delisting
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NewsCarlsberg male grooming gets Beer'd Beauty kit for Movember
The kit (rsp: £40) contains shaving gel, aftershave cream and moustache cream
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NewsTesco's Clubcard Boost promo extended to games and technology
Tesco extends Clubcard Boost to include games and technology
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NewsCarlsberg launches Fallout beer aimed at video gamers
Carlsberg has set its sights on the video game crowd with a limited-edition Fallout beer
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NewsCarlsberg Northampton workers vote in favour of industrial action
Industrial action could impact Carlsberg deliveries
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Comment & OpinionLetters: Lidl shows up Tesco's Clubcard as past sell-by-date
Very few people are unquestionably loyal to anything or anyone, save religious movements…
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NewsCarlsberg's reported profits tumble 12% amid warning
The brewer’s beer volumes sold in Eastern Europe fell by 18%, which resulted in a 5% fall worldwide
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NewsTesco widens scope of Clubcard boost in summer push
Tesco is to launch a new phase of its Clubcard Boost promotion next week, with a much wider range of products in store involved in the promotions.
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Comment & OpinionHuman touch can be the best marketing tool possible
Carlsberg’s Reddit AMA last week showed that, sometimes, the best way for a major brand to sell itself is on a human level
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NewsCarlsberg extends 'If Carlsberg Did...' campaign to new male grooming range
Carlsberg’s new shampoo, conditioner and body lotion – launched last week - feature prominently in visit to a very special barber shop
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NewsSainsbury's sends out Nectar vouchers after Charlton DC fire
Sainsbury’s has compensated over 100,000 customers after a fire at its South East London depot affected deliveries
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NewsCarslberg beer volumes fall 3% on Eastern Europe weakness
Carlsberg’s UK business grew about 1% last year on the back of a growing off-trade business, the Danish brewer has reported.
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News
Tesco loses appeal in failed attempt to trademark Clubcard brand
IPO rules that the term ‘Clubcard’ is not distinctive enough to allow Tesco exclusive use
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NewsCarlsberg UK creates two new sales director roles
Carlsberg UK has restructured its executive sales team creating two new roles to replace the one that was left vacant by its current UK chief executive officer.
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Comment & OpinionNectar disappointment
As someone that buys grocery shopping each week and reuses their bags but does not drive, I feel I have been hit…
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Comment & OpinionNectar change far from sweet for Sainsbury’s shoppers
Sainsbury’s decision to slash Nectar point rewards in store did not go down well with consumers
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NewsSainsbury’s to cut Nectar rewards by half
Sainsbury’s is set to slash the number of Nectar points customers can earn when shopping.
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NewsTesco to offer Clubcard points in CCE recycling scheme
Coca-Cola Enterprises and Tesco are launching an online campaign in a bid to boost recycling in the UK.
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Analysis & FeaturesHow badly has the Russian crisis hit the global brewers?
Russia is yet to slap an import ban on western beer, but the global brewers are still haemorrhaging sales in the region as political tensions show few signs of easing.