All Loyalty articles – Page 23
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Analysis & FeaturesWhy Asda's loyalty scheme launch will struggle to bridge the gap
‘Asda Rewards’ is being trialled in 16 stores. But how will the new scheme fare for a retailer that has always focused on everyday low pricing?
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NewsCarlsberg upgrades 2021 profits guidance as reopening of pubs boosts Q3
Danish brewer Carlsberg has lifted its profit forecasts for the year thanks to a better-than expected performance in the third quarter and start of the final three months of 2021 as drinkers returned to pubs and restaurants.
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Promotional FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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Grocer 33Asda wins but Clubcard helps Tesco compete
Tesco’s Clubcard Prices would have made it only 35p more expensive than Asda this week
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NewsAsda launches first customer loyalty rewards scheme
The move follows a pilot for 2,000 staff in 16 stores
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Grocer 33Asda wins by a fiver while Clubcard proves beneficial for Tesco
Tesco’s Clubcard Prices wouldn’t have beaten Asda this week, but the loyalty scheme is proving a boon
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NewsTesco reveals it is reaping rewards from revitalised Clubcard scheme
Tesco said more than 20 million households had now signed up to Clubcard, with 6.6 million regularly using the app
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NewsIceland launching exclusive low prices for loyalty scheme members
The deals will be available to members of Iceland’s Bonus Card club, a savings scheme which already offers an additional £1 to spend in store for every £20 saved
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Comment & OpinionImplementing the right loyalty logic will be crucial for Asda’s ‘pounds not points’ scheme
Asda has a lot of catching up to do with other supermarkets and grocery retailers when it comes to loyalty, says Achille Traore, CEO of White Label Loyalty
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NewsSainsbury’s to launch personalised offers for Nectar app users
Customers will be offered the ‘My Nectar Prices’ selection in addition to the other Nectar points offers already available in the app
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NewsErdinger Weissbräu expands low & no range with grapefruit-flavoured beer
The alcohol-free beer is isotonic, weighs in at 25 calories per 100ml and contains vitamins B9, B12 and C
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NewsCity Snapshot: Carlsberg upgrades profits forecasts as sales recover post-lockdown
Carslberg is the latest brewing giant to report a strong recovery throughout 2021 as pubs and bars reopened following long periods of lockdown.
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NewsIceland doubles rewards for ‘Bonus Card’ members in August
Until 31 August, members will get a £2 bonus for every £20 they save up in the scheme, up from the usual £1
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Analysis & FeaturesSix of the best paper packaging innovations in fmcg
Paper packaging is gaining ground as supermarkets and shoppers look to ditch single-use plastic. Here are some of the most innovative products to hit shelves from the UK’s biggest food and drink brands.
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NewsSainsbury’s Great Big Fruit and Veg Challenge returns to Nectar app
The month-long initiative lets customers amass bonus Nectar points for buying fruit and vegetables at Sainsbury’s
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NewsMorrisons unveils new ‘Make Good Things Happen’ loyalty scheme
It has updated its app to become a hub for all of its online services, including online shopping and café menus
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InterviewsBig interview: Carlsberg Marston’s boss Paul Davies on why he’s not giving up on beer
The boss of Carlsberg and Marston’s JV is feeling positive as San Miguel soars, its core pilsner brand recovers and plastic gets the chop. What’s next?
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NewsNectar Card pioneer to spearhead new lifestyle interventions approach to tackling obesity
The DHSC has announced Sir Keith Mills has been appointed to advise on a new incentives and reward approach to try encouraging healthy behaviours
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NewsCarlsberg claims 90% reduction in carbon impact of new glass bottles
One million new bottles will begin rolling out, filled with Carlsberg Danish Pilsner
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NewsSainsbury’s incentivises SmartShop usage with Nectar points reward
It will reward shoppers with five times their normal Nectar points