Joanna Lumley will front a new £2m campaign for Müller's Vitality range.

The actress will promote Vitality as 'the probiotic yoghurt with the prebiotic fibre difference' in a 12-week TV and press run that will target over-55s.

Müller is also launching revamped packaging for Vitality yoghurts and yoghurt drinks.

"Joanna is intelligent, looks great, lives life to the full and is in touch with contemporary life all qualities that will resonate with our key audience," said interim marketing director Jonathan Dee.