Pernod Ricard has unveiled an initiative to ramp up sales of premium spirits. The company, which generates three-quarters of its revenue from premium spirits, said it was launching the Premium Edge strategy as the future of spirits...
Top drinks suppliers went head to head this week in a Dragons' Den-style session hosted by Tesco to find the next innovation in spirits. In the event on Thursday key suppliers such as Diageo, Bacardi, Pernod Ricard and First Drinks...
Pernod Ricard UK is shaking up its executive committee and making 36 redundancies in its sales and marketing team. From January, current deputy managing director for spirits Simon Thomas will replace Nick Blair as deputy managing director...
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