McVitie’s Cake Company is launching an M& M’s Double Chocolate muffin to add to its range of ‘eat now’ cakes.
Covered in milk chocolate and topped with M& M’s Minis, the newcomer is rolling out now with an rsp of 83p.
The cake company already produces muffins under the McV and Jaffa Cakes brands as well as a Galaxy muffin and an M&M’s Brownie under licence from Masterfoods.
Senior brand manager Paul Humphries said the eat now cake market was showing exceptional growth and that sweet muffins were a key sector. The launch will be supported by trade advertising, direct mail and PoS.
Covered in milk chocolate and topped with M& M’s Minis, the newcomer is rolling out now with an rsp of 83p.
The cake company already produces muffins under the McV and Jaffa Cakes brands as well as a Galaxy muffin and an M&M’s Brownie under licence from Masterfoods.
Senior brand manager Paul Humphries said the eat now cake market was showing exceptional growth and that sweet muffins were a key sector. The launch will be supported by trade advertising, direct mail and PoS.
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