Absolut Facet limited edition bottle

Absolut has continued its tradition of limited-edition bottles with a latest offering resembling a ‘gemstone’ for its Original vodka variant.

Rolling out now with an rsp of £18.75, the 70cl Absolut Facet has cobalt-coloured glass with an asymmetric design to catch light.

The latest optical prism-inspired addition builds on the tipple’s Absolut Nights push, which aims to inject creativity into night life.

“We have seen strong growth for Absolut in the off-trade of 10.9% by value, demonstrating that the Absolut Nights campaign combined with limited-edition offerings such as Facet are resonating with customers,” said Adam Boita, head of marketing at Pernod Ricard UK. “We want to continue this growth by pushing the boundaries and bringing innovative new products and unique ideas to the forefront through bold designs that excite consumers and drive engagement.

Boita added: “Absolut embodies the idea that the best nights happen out of the blue and Absolut Facet fully reflects this, supporting the Absolut Nights campaign, which inspires shoppers to embrace spontaneity.”