Archive of all Pernod Ricard articles
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NewsPernod Ricard sales slide on US and China woes
A 28% fall in sales in China and a 15% decline in the US were responsible for the majority of Pernod Ricard’s woes
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Comment & OpinionAbsolut and Tabasco break the rules to puff partnership
Absolut’s ad features no relatable human faces, nor dialogue. There isn’t even a voiceover
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Comment & OpinionWhy Absolut Tabasco could be this year’s hottest brand collab
The NPD is one of Absolut brand owner Pernod Ricard’s big bets for 2026 and is launching across 50-plus global markets from next month
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NewsAbsolut and Tabasco team up to launch spicy vodka
The NPD brought together ‘two titans of flavours,’ said Absolut
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NewsPernod Ricard names senior brand unit heads as restructure takes shape
The company has actioned plans to split its brands into two main divisions
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NewsPernod Ricard divests US wine assets in latest consolidation move
The deal covers its Mumm Sparkling California, Mumm Napa and DVX labels, but not the GH Mumm Champagne brand
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NewsPernod Ricard remains hopeful despite sales falling again
Pernod’s share price is already down by a third over the past year
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NewsJameson brings back Ginger Ale & Lime RTD in 330ml can format
Jameson hopes to tap into rising demand for whiskey-based RTDs
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NewsChivas Regal hails ‘technical breakthrough’ with launch of clear spirit drink Crystalgold
Crystalgold was the result of three years of research and development, according to Chivas Brothers
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NewsPernod Ricard shares rise on earnings forecast beat
The earnings beat sent shares in Pernod Ricard up as much as 8% in early trading
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NewsPernod Ricard sales drop due to US and China uncertainty
Pernod has been a collateral victim of global trade wars for almost a year, first hit by China and then the US
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NewsVinarchy hires Bacardí exec Amanda Almond for EMEA managing director role
Almond was most recently head of Bacardí’s operations in northern Europe, Iberia, Greece, the UK and Ireland
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NewsUS tariffs ‘risk $2bn in lost sales’, major alcohol trade bodies warn
Wine and spirits were unique products often tied to specific geographical regions around the world, the letter argued.
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Analysis & FeaturesWhy major drinks companies are changing tack on low & no
Why standalone low & no brands are no longer seen as a growth opportunity for drinks majors, and what the future holds for alcohol-free challenger brands
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NewsSpirits companies shift focus to 0.0% variants as low & no brands’ sales recede
Pernod Ricard appears to have mothballed its Ceder’s brand, while Diageo has offloaded its stake in Everleaf
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NewsChina slaps EU brandy with 35% tariff, but Pernod Ricard, Rémy Cointreau and Möet Hennessy win exemption
Some key suppliers have won a reprieve on the tariffs by agreeing to minimum pricing
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NewsGen Z discovers thirst for booze as incomes rise – data
The proportion of Gen Z legal drinking age consumers in the UK to report drinking alcohol regularly has increased by 10% in two years
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NewsChivas Brothers CEO to take on ‘global brands’ role at Pernod Ricard
The appointment comes with the future of Pernod Ricard’s Chivas Brothers unit unclear
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RankingsBritain’s Biggest Alcohol Brands 2025: The top 100
Britain’s Biggest Alcohol Brands is The Grocer’s annual ranking of the biggest booze brands in the UK by value and volume.
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Analysis & FeaturesBritain’s Biggest Alcohol Brands 2025: Riding out the storm
A storm is forecast for Britain’s top booze brands. Input costs, duty changes, tariffs, EPR and National Insurance rises are all hiking expenses as the market declines