Archive of all Pernod Ricard articles
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NewsSpirits debate puts pressure on Pernod Ricard shares
Pernod Ricard’s share price has faced further pressure after a downgrade to its sales outlook, with investors waiting to see if spirits’ woes are structural
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NewsPernod Ricard returns to volume growth
The spirits giant has begun to see sales improve as it cuts prices, introduces smaller formats, targets convenience and launches more low & no alcohol products
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NewsAccolade Wines sales slid £40m before Pernod Ricard wine merger, filings show
Company directors blamed the cost of living crisis and UK alcohol duty reforms for the showing
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NewsPernod Ricard rolls out top Irish RTD brand West Coast Cooler in the UK
West Coast Cooler first launched in Ireland in 1984 and is now the best-selling RTD in the market
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Analysis & FeaturesPernod Ricard x Brown-Forman: Are Jameson and Jack good bedfellows?
Jack Daniel’s and Jameson are two of the most iconic booze brands in the world. Soon they could share a common owner.
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NewsJacob’s Creek wine brand to get UK relaunch under new owner Vinarchy
New wines from Jacob’s Creek will hit Tesco shelves from next month.
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NewsPernod Ricard and Brown-Forman in talks over spirits merger
A deal would bring together a suite of premium alcohol brands, including Havana Club, Martell and Ballantine’s on the Pernod side and Woodford Reserve, Old Forester, El Jimador and The Glendronach within Brown-Forman portfolio
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NewsPernod Ricard sales slide on US and China woes
A 28% fall in sales in China and a 15% decline in the US were responsible for the majority of Pernod Ricard’s woes
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Comment & OpinionAbsolut and Tabasco break the rules to puff partnership
Absolut’s ad features no relatable human faces, nor dialogue. There isn’t even a voiceover
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Comment & OpinionWhy Absolut Tabasco could be this year’s hottest brand collab
The NPD is one of Absolut brand owner Pernod Ricard’s big bets for 2026 and is launching across 50-plus global markets from next month
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NewsAbsolut and Tabasco team up to launch spicy vodka
The NPD brought together ‘two titans of flavours,’ said Absolut
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NewsPernod Ricard names senior brand unit heads as restructure takes shape
The company has actioned plans to split its brands into two main divisions
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NewsPernod Ricard divests US wine assets in latest consolidation move
The deal covers its Mumm Sparkling California, Mumm Napa and DVX labels, but not the GH Mumm Champagne brand
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NewsPernod Ricard remains hopeful despite sales falling again
Pernod’s share price is already down by a third over the past year
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NewsJameson brings back Ginger Ale & Lime RTD in 330ml can format
Jameson hopes to tap into rising demand for whiskey-based RTDs
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NewsChivas Regal hails ‘technical breakthrough’ with launch of clear spirit drink Crystalgold
Crystalgold was the result of three years of research and development, according to Chivas Brothers
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NewsPernod Ricard shares rise on earnings forecast beat
The earnings beat sent shares in Pernod Ricard up as much as 8% in early trading
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NewsPernod Ricard sales drop due to US and China uncertainty
Pernod has been a collateral victim of global trade wars for almost a year, first hit by China and then the US
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NewsVinarchy hires Bacardí exec Amanda Almond for EMEA managing director role
Almond was most recently head of Bacardí’s operations in northern Europe, Iberia, Greece, the UK and Ireland
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NewsUS tariffs ‘risk $2bn in lost sales’, major alcohol trade bodies warn
Wine and spirits were unique products often tied to specific geographical regions around the world, the letter argued.





