Archive of all Pernod Ricard articles – Page 5
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NewsMedia Bites 19 April: Planet Organic/Sainsbury’s, THG, eggs
Sainsbury’s has joined a queue of bargain-hunting shoppers examining a last-ditch rescue of the Planet Organic brand
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NewsHeinz teams up with Absolut to launch vodka pasta sauce
The innovation was inspired by Gigi Hadid’s spicy vodka pasta recipe, which went viral after the supermodel posted it to Instagram and TikTok in 2020
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Comment & OpinionDiageo’s Don Papa deal signals the long-overdue rum boom could finally be here
Brands like Duppy Share, Libations and Tidal have also achieved success in attracting investment
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ProfilesMy food & drink job: Corentin Coubes, project manager, The Absolut Company
Corentin’s role at The Absolut Company helps him live abroad and discover new cultures
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NewsScottish alcohol brands rapped by ASA over ‘irresponsible’ claims
The watchdog had specifically targeted ‘problem alcohol ads in Scottish media’ in light of Scottish Government concerns and wider health debates
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NewsBeefeater adds Rhubarb & Cranberry to flavoured gin lineup
The 37.5% abv spirit combines botanicals with ’slightly richer notes of rhubarb and a delightful burst of juicy cranberry’
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NewsMalibu gets major new campaign along with new mascot
The brand’s sales have risen significantly when compared to Malibu’s pre-pandemic value
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NewsAbsolut Vodka unveils new-look bottles and reformulated drinks range
The new bottles feature a colour block design to reflect the ‘true to fruit’ flavours within, said Absolut
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NewsPernod Ricard adds duo from US whiskey brand Rabbit Hole
Launching into the UK marked “a pivotal moment for Rabbit Hole”, said its founder Kaveh Zamanian
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NewsPernod Ricard to distribute La Hechicera rum in the UK
The brand’s name translated into English means ‘The Enchantress’
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NewsPernod Ricard revamps non-alcoholic spirits brand Ceder’s
It has also launched a marketing campaign to coincide with Dry January
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NewsPernod Ricard expands in e-commerce with The Whisky Exchange acquisition
The London-headquartered business sells a catalogue of about 10,000 products online and in its three stores in London
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NewsJameson makes flavoured spirits move with new orange drink
Jameson Orange rings in at 30% abv – meaning it is not officially deemed a whiskey
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NewsPernod Ricard warns of New Zealand wine brand shortages after poor harvest
The supplier said it had 34% less Marlborough sauvignon blanc this year compared to last year’s vintage
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Analysis & Features15 new fruity spirits hitting supermarket shelves this summer
Gin, rum, vodka, whisky… whatever your tipple of choice, there’s a summery new addition as brands prepare for the warmer months ahead
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NewsCampo Viejo unveils blend made by its female winemakers
It will launch at Tesco on 5 April, followed by Morrisons on 17 May
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Analysis & FeaturesFive fmcg brands that have used their influence to speak up for a cause
An increasing number of food and drink brands are taking a stand on political and social issues, here are five brands that are getting stuck in to the debate
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NewsThe Glenlivet unveils ‘Illicit Still’ limited-edition whisky
The whisky is the first in a series of limited-edition launches
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NewsBallantine’s adds seven year-old bourbon barrel finished scotch
The dram is billed as having “the depth” of scotch whisky “paired with the caramel sweetness” of its transatlantic cousin
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NewsFormer Pernod Ricard director Chris Ellis takes on non-exec role at Lixir Drinks
Ellis said he was ‘hugely excited to be joining the Lixir board’