All Pernod Ricard articles – Page 3
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Analysis and Features15 new fruity spirits hitting supermarket shelves this summer
Gin, rum, vodka, whisky… whatever your tipple of choice, there’s a summery new addition as brands prepare for the warmer months ahead
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NewsCampo Viejo unveils blend made by its female winemakers
It will launch at Tesco on 5 April, followed by Morrisons on 17 May
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Analysis and FeaturesFive fmcg brands that have used their influence to speak up for a cause
An increasing number of food and drink brands are taking a stand on political and social issues, here are five brands that are getting stuck in to the debate
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NewsThe Glenlivet unveils ‘Illicit Still’ limited-edition whisky
The whisky is the first in a series of limited-edition launches
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NewsBallantine’s adds seven year-old bourbon barrel finished scotch
The dram is billed as having “the depth” of scotch whisky “paired with the caramel sweetness” of its transatlantic cousin
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NewsFormer Pernod Ricard director Chris Ellis takes on non-exec role at Lixir Drinks
Ellis said he was ‘hugely excited to be joining the Lixir board’
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NewsPernod Ricard adds Pink Rose to no-abv Ceder’s lineup
Pernod Ricard said the NPD provided a ‘sophisticated offering with a gentle pink colour’..
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NewsPernod Ricard commercial director Chris Ellis to step down
Ellis will depart the spirits giant this summer after 16 years of service across numerous roles
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NewsPernod Ricard acquires stake in ‘modern aperitivo’ brand Italicus
Italicus’ 20% spirit is billed as a “modern aperitivo” with ”key notes of Calabrian bergamot”
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NewsPernod Ricard to launch Beefeater Gin RTD duo
The spirits giant plans to roll out a ‘dry’ and a pink RTD, according to the MD of its Gin Hub division
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NewsPernod Ricard UK names marketing director
Banerji has been with the spirits giant since 2002 - aside from a one year stint at Beam Global
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NewsPernod Ricard boosts Beefeater lineup with new blackberry gin
Flavoured gins have helped take Beefeater from relative obscurity in the supermarkets to a major success
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NewsPernod Ricard plans £5m Christmas marketing splash
The spirits giant will mount campaigns for six key brands over the festive season
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NewsJameson and Fourpure link for limited-edition whiskey
The drink is made by finishing the ubiquitous Irish whiskey in casks of Fourpure’s Shapeshifter IPA
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NewsMalibu hails 'the power of pink' with new sparkling RTD duo
Malibu Strawberry Spritz and Malibu Fizzy Pink Lemonade rolled into Tesco this week
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NewsAbsolut adds new grapefruit vodka
The drink is billed as having ‘a fresh taste containing the distinct note of pink grapefruit and a well-balanced natural sweetness’
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NewsCampo Viejo launches its first rosé wine
The Pernod Ricard brand’s latest wine (13.5% abv) is designed to cash in on the growth in pale, drier rosés
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NewsMedia Bites 13 Feb: Pernod Ricard, Molson Coors, Patisserie Valerie
The chief executive of Pernod Ricard roundly dismissed speculation that the French drinks group could become a takeover target
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NewsAbsolut takes ink from ‘hate signs’ to create a Drop of love
The brand collected the ink from discarded protest placards
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NewsMalibu targets 'Instagrammable Christmas' with festive bottle
The bottle features a glittering version of the coconut rum’s logo, and includes a recipe for a sparkling cocktail