Archive of all Pernod Ricard articles – Page 7
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NewsMalibu 'connected' bottle links to Ibiza Rocks festival
The bottle, launched in partnership with the summer festival, has rolled out into Tesco and Asda (rsp: £15/70cl)…
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NewsPernod Ricard to launch new Plymouth Fruit Cup for summer
A challenger to Diageo-owned Brit favourite Pimms, the 30% abv drink is an extension of Pernod’s Plymouth Gin brand….
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NewsBeefeater takes on Gordon's with launch of pink gin
Beefeater Pink (37.5% abv) is flavoured with strawberries, citrus and “classic” juniper botanicals…
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NewsPernod Ricard unveils Alexa 'What Cocktail?' skill
The service provides interactive cocktail recipes, serve suggestions and occasion-specific recipes
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NewsPernod Ricard readies fresh push into grocery for Campo Viejo Cava
The sparkling wine will eventually be available across “all the major retailers”…
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NewsPernod Ricard pulls Equal Love TV ad after Clearcast warning
The ad, Equal Love, featured numerous couples of different gender mixes ‘passing on’ a kiss
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NewsPernod Ricard moves gin brands into standalone Gin Hub
The Gin Hub has taken responsibility for Beefeater, Plymouth Gin and Seagram’s
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NewsPernod Ricard unveils Christmas campaigns for premium spirits
The push will be supported with PoS materials available from November onwards
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NewsChivas Brothers sells Glenallachie distillery and brands
Pernod Ricard said the disposal was “in line with its strategy to focus on its priority spirits and wine brands”
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NewsPhilip Ainsworth made marketing director at Pernod Ricard
Ainsworth, who was previously marketing director for Wyborowa vodka, takes over from Patrick Venning…
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NewsAbsolut launches limited-edition bottle backing LGBTQ community
The bottle, which rolls out from July, features the rainbow flag
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NewsAbsolut Vodka teams up with Tabasco for brunch neck tags
The on-pack promotion was designed to increase standout on increasingly crowded shelves, said head of customer marketing Lucy Bearman
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NewsPernod Ricard reports 'dynamic' sales growth in the UK
The company said performance was boosted by advance shipments linked to recent price increases…
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NewsJameson targets younger consumers with first RTD cans
The 5% abv drink is available in Classic Cola and Ginger & Lime variants
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NewsAbsolut launches ‘gemstone’ limited edition bottle
Absolut Facet has cobalt-coloured glass with an asymmetric design to catch light
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NewsAlcohol suppliers increase responsible drinking commitments
There is still work to be done in the five-year global initiative, says Diageo
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NewsThe Glenlivet rolls out 'mysterious' Cipher single malt
Presented in an opaque black bottle, the limited edition comes with a £100 price tag
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NewsJameson links with James Earley for St Patrick's Day bottle
The limited edition label focuses on the river bridges of Dublin
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NewsChivas Regal 12 Year Old gets 'vibrant' new design
Pernod Ricard has unveiled a new look for Chivas Regal 12 Year Old
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NewsAbsolut drives spirited Pernod Ricard performance in UK
Absolut vodka - the brand responsible for a €404m write-down in Pernod Ricard’s annual results - has driven a strong performance by the business in the UK.