Archive of all Pernod Ricard articles – Page 7
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NewsCity snapshot: Pernod Ricard signs whisky JV in Myanmar
French spirits group Pernod Ricard has signed a joint venture with Myanmar-based Yoma Strategic to become the first global drinks group to enter the country. Plus, Australian retial group Wesfarmers cuts its losses in the UK and all the rest of the latest news from the City.
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NewsMalibu 'connected' bottle links to Ibiza Rocks festival
The bottle, launched in partnership with the summer festival, has rolled out into Tesco and Asda (rsp: £15/70cl)…
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NewsPernod Ricard to launch new Plymouth Fruit Cup for summer
A challenger to Diageo-owned Brit favourite Pimms, the 30% abv drink is an extension of Pernod’s Plymouth Gin brand….
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NewsBeefeater takes on Gordon's with launch of pink gin
Beefeater Pink (37.5% abv) is flavoured with strawberries, citrus and “classic” juniper botanicals…
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NewsPernod Ricard unveils Alexa 'What Cocktail?' skill
The service provides interactive cocktail recipes, serve suggestions and occasion-specific recipes
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NewsPernod Ricard readies fresh push into grocery for Campo Viejo Cava
The sparkling wine will eventually be available across “all the major retailers”…
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NewsPernod Ricard pulls Equal Love TV ad after Clearcast warning
The ad, Equal Love, featured numerous couples of different gender mixes ‘passing on’ a kiss
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NewsPernod Ricard moves gin brands into standalone Gin Hub
The Gin Hub has taken responsibility for Beefeater, Plymouth Gin and Seagram’s
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NewsPernod Ricard unveils Christmas campaigns for premium spirits
The push will be supported with PoS materials available from November onwards
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NewsChivas Brothers sells Glenallachie distillery and brands
Pernod Ricard said the disposal was “in line with its strategy to focus on its priority spirits and wine brands”
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NewsPhilip Ainsworth made marketing director at Pernod Ricard
Ainsworth, who was previously marketing director for Wyborowa vodka, takes over from Patrick Venning…
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NewsAbsolut launches limited-edition bottle backing LGBTQ community
The bottle, which rolls out from July, features the rainbow flag
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NewsAbsolut Vodka teams up with Tabasco for brunch neck tags
The on-pack promotion was designed to increase standout on increasingly crowded shelves, said head of customer marketing Lucy Bearman
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NewsPernod Ricard reports 'dynamic' sales growth in the UK
The company said performance was boosted by advance shipments linked to recent price increases…
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NewsJameson targets younger consumers with first RTD cans
The 5% abv drink is available in Classic Cola and Ginger & Lime variants
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NewsAbsolut launches ‘gemstone’ limited edition bottle
Absolut Facet has cobalt-coloured glass with an asymmetric design to catch light
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NewsAlcohol suppliers increase responsible drinking commitments
There is still work to be done in the five-year global initiative, says Diageo
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NewsThe Glenlivet rolls out 'mysterious' Cipher single malt
Presented in an opaque black bottle, the limited edition comes with a £100 price tag
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NewsJameson links with James Earley for St Patrick's Day bottle
The limited edition label focuses on the river bridges of Dublin
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NewsChivas Regal 12 Year Old gets 'vibrant' new design
Pernod Ricard has unveiled a new look for Chivas Regal 12 Year Old