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Pernod Ricard and Brown-Forman in talks over spirits merger
By Ed Devlin2026-03-27T08:02:00
A deal would bring together a suite of premium alcohol brands, including Havana Club, Martell and Ballantine’s on the Pernod side and Woodford Reserve, Old Forester, El Jimador and The Glendronach within Brown-Forman portfolio
Pernod Ricard and Jack Daniel’s owner Brown-Forman have confirmed the two spirits groups are locked in talks over a potential transatlantic merger.
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