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Pernod Ricard rolls out top Irish RTD brand West Coast Cooler in the UK
By James Beeson2026-04-07T15:33:00
West Coast Cooler first launched in Ireland in 1984 and is now the best-selling RTD in the market
Pernod Ricard is to launch its Irish RTD brand West Coast Cooler in the UK, as the supplier looks to meet demand for lower-calorie, lower-abv serves.
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