We’re all familiar with the marriage of Cadbury Dairy Milk and Oreo by now, which is perhaps why, in this new ad, the product isn’t the focus.

Still, to promote new peanut butter and mint flavours, Cadbury has drafted in some celebrity couples to discuss what makes them a ‘perfect match’. TV presenters Eamonn Holmes & Ruth Langsford and Rylan & Dan Clark-Neal, plus vlogger Fleur De Force and hubby Mike, all snuggle on sofas to relate the inane details that make their relationships click. Each ad ends with a chocolate-related quip.

Some folk may find the choice of stars blandly reassuring. But the De Forces’ epic wetness is patience-testing, and, honestly, Eamonn Holmes? How hard can it be to find couples who like chocolate?