Carlsberg has moved the action from the hair salon to the park for the latest instalment of long-running ad campaign “If Carlsberg Did…”

The new commercial follows a group of mates having a kickabout, which transcends into an altogether more fabulous experience thanks to the brand’s claimed ability to make any situation better.

The advert, which receieved its TV debut during Sunday’s Community Shield match between league champions Chelsea and FA Cup winners Arsenal, is part of a £12m media investment for Carlsberg this year.

“The new commercial is the third instalment of the ‘If Carlsberg Did…’ series since we relaunched the concept at the beginning of the year, and we’re delighted at the level of momentum it’s created,” said David Scott, director of brands and insight at Carlsberg UK. “Carlsberg is known as the beer of football, and we’re confident the humour and subtle references to the game in the advert will resonate with football fans nationwide, enhancing their passion and excitement for the start of the new Barclays Premier League season.”

Former Man United goalie Peter Schmeichel, who appears in the advert, added: “Carlsberg really understands football fans and knows that every fan in the world will recognise this kind of kickabout - when a casual game escalates in the imagination to become more emotional, competitive and dramatic.”