Greggs has teamed up with X Factor judge Cheryl Fernandez-Versini to debut a limited-edition chocolate bar.
Launching on September 8, the Belgian Chocolate Crunch Bar will be available from the bakery company for eight weeks, priced £1.
The business has pledged to donate 5p from the purchase of every snack to the singer’s charity Cheryl’s Trust, which supports disadvantaged young people in the North East of England.
“We’re delighted to be involved with Cheryl’s Trust and helping to support young people - it’s a great cause to be part of,” Malcolm Copland, commercial director for Greggs, said.
“We know our customers often enjoy a coffee and a treat, so we’re hoping the Belgian Chocolate Crunch Bar is the perfect treat to satisfy tastebuds, whilst also giving something back.”
Cheryl’s Trust was set up in January to help transform the lives of thousands of young people across the North East every year, giving them the confidence, skills and support they need to build successful, happy lives.
“It’s great to have Greggs on board supporting the trust and helping to give back to the North East. It really is a project that is close to my heart,” Fernandez-Versini said.
“It was lots of fun developing a special treat with Greggs, it was important for me to have something that I enjoy and I’m sure everyone else will love the Greggs Belgian Chocolate Crunch Bar too.”