Coca-Cola’s quest to stop us thinking about sugar continues with - and you won’t believe this - an engaging, enjoyable ad about packaging.

‘The Coca-Cola Love Story’ is made from 100% recycled material. It is narrated by a bottle of Fanta and a bottle of Coca-Cola Zero Sugar, who pun their way (“we got trolleyed together”) through the story of their romance - in which recycling plays a key role. Every element of the background - from butterflies to a city skyline - is cleverly made from old bottles, cardboard and plastic.

It’s impressive work from the art team - with lots of details to be revealed on repeat viewings - and the script is corny but fun. Viewers will be genuinely impressed by Coke’s recycling powers.