Twinkies

Innovative Bites, the UK supplier of US snacks and confectionery, has signed a deal to distribute limited-edition Twinkies created for the release of the Ghostbusters reboot.

Filled with bright green cream, the Key Lime Slime variant from Hostess will be available to retail from early June - ahead of the movie’s 15 July release - and has already gained listings with Selfridges, Sainsbury’s and Urban Outfitters.

The product will be available in multipacks of 10 (rsp: £5.50) and comes with the option of Ghostbusters-branded shippers.

“Retailers are already snapping up the unique piece of edible movie merchandise, which will give consumers a taste of Ghostbusters - quite literally,” said Haris Deane, brand and marketing manager at Innovative Bites, which has been the sole distributor of Twinkies since the brand officially launched in the UK last year in three flavours: Original, Chocolate and Banana.

“The Ghostbusters franchise has a huge UK fan base, so we are confident the Key Lime Slime flavour will capture the public’s imagination and absolutely fly off the shelves,” Deane added.