French wine brand Luc Belaire had a lightbulb moment when it came up with the idea of a luminescent label for its sparkling rosé.

The limited edition bottles, called Belaire Rosé Fantôme, feature a glow-in-the-dark pink label on an opaque black bottle, which is activated by a power button on the base of the bottle.

The bottles will be available from February through distributor Cellar Trends (rsp: £35).