Carlsberg’s charmingly creepy brand ambassador Mads Mikkelsen is back, this time to tell us all about the brand’s premium ‘Unfiltered’ lager.

We join Mads as he relaxes in a forest hut. Initially suited, booted and slicked-back, our man waffles about happiness and being “unconstrained”. As he does so his hair magically flops forward and his seemingly sentient suit loosens itself. A quick chin rub even summons a trendy beard. Phwoar!

As he steps outside, a beer is conjured, allowing Mikkelsen to finish with a flourish. “Does being unfiltered give life a fuller flavour?” Mads answers his own question with perfect timing and a knowing glance: “Probably.”

Class in a glass!

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