Marks & Spencer has launched a new ad campaign uniting both its food and clothing under one ‘spend it well’ tagline for the first time.

The ad (above) is intended to inspire people to make every moment special by focusing on the quality experiences, people and things that really matter.

The campaign will run across all digital channels, in-store and in all M&S marketing communications.

The first TV ad launches today (4 May) and will run throughout ITV’s Good Morning Britain from 6am to 8.30 am.

The campaign also includes a new, dedicated food ad due to launch on 11 May across broadcast, press and social media channels. The 40-second ad is a call to arms to make every food moment an opportunity for the extraordinary.

The ad showcases products from the new M&S Spirit of Summer range, including rosemary & rock salt focaccia, linguine with scallops, pancetta & peas, tiramisu ice cream, chicken & caponata piadina, pork rib rack with pomegranate glaze, baklava and honey ricotta cheesecake.

“From our food to our foodhalls, we’re committed to creating and curating the world’s finest, freshest and most inspiring food,” said Patrick Bousquet-Chavanne, executive director of customer, marketing & M& “We want to make it easy for our customers to explore new tastes, cultures and sensations. This campaign builds on our iconic food advertising over the years – from ‘Not Just Any’ to ‘Adventures In’ – and raises the bar yet again.”