pernod ricard alexa cocktail

Pernod Ricard is looking to boost cocktail culture into shoppers’ living rooms with a free What Cocktail? ‘skill’ for Amazon’s Alexa-powered Echo Show device.

The service provides interactive cocktail recipes, serve suggestions and occasion-specific recipes, with an eye to tapping a rising number of consumers choosing to entertain at home.

It “delivers everything you would need to host a fantastic party at home or treat yourself to a special drink” said the brand.