Propercorn rebrand

Propercorn is rolling out an updated design across its range.

The new packs feature the brand name in larger, bolder letters with a less busy popcorn graphic in the background, and redrawn versions of their distinctive illustrations. They will appear on shelves from this month.

The brand is also updating its range, with Sour Cream & Chive making way for a new flavour, Sour Cream & Black Pepper. The other flavours in the range are Fiery Worcester Sauce & Sun-Dried Tomato, Lightly Sea Salted, Sweet & Salty and Sweet Coconut & Vanilla.

“We are enormously excited to be announcing Propercorn’s brand evolution in both the UK and beyond,” said co-founder Cassandra Stavrou. “The bold and fresh package design is totally unique to Propercorn and not only embodies the brand’s energy and creative vision but really sets us apart from others within the snack category.”

Earlier this week, Tyrrells announced a rebrand of its popcorn from Proper Popcorn to Poshcorn, in a bid to capitalise on what its marketing director called “the category of the decade”.