Kerry Foods is to roll out limited-edition Rugby World Cup-themed flavours for its Richmond sausages range.
Three packs will be available from September, in Scrum Cumberland, Line-Out Lincolnshire and Penalty Pork & Leek flavours (rsp: £2.40/eight-pack). Rugby-themed characters will also appear on packs.
The activity follows in the footsteps of Mattessons, also owned by Kerry Foods, which is to launch a limited ’Scrum’my Chargrilled Chicken variant under its Fridge Raiders brand.
“We know that events throughout the year drive sales and the sausage category has natural seasonal peaks,” said Joe Hunter, brand manager for Richmond.