Energy brand Tenzing has been given a makeover to mark the launch of its first ad campaign.
The low-calorie, low-sugar brand has been given a new look “bringing to life the story” of Tenzing, and the BPA lining has been removed from its cans (rsp: £1.29/250ml).
Meanwhile ads featuring the strapline ‘natural ingredients, with mountains of energy’ are set to run across 18 sites in central London.
The recent introduction of the sugar tax meant there was “a worrying trend towards brands trying to reduce sugar levels by replacing them with artificial sweeteners”, said Tenzing founder Huib van Bockel. Tenzing comes in at 4.9g sugar per 100ml - below the tax threshold.
“We are proud to be leading the way with an energising drink which contains low levels of sugar along with carefully selected all-natural ingredients, giving the drink a fresher and cleaner taste, with the same energy credentials.”
It comes as the brand has picked up a slew of listings, rolling into 319 Sainsbury’s stores in March, followed by Boots, EAT and BP petrol stations this month.
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