Tesco is launching a new sampling initiative to promote its to-go range.

The retailer has launched a new campaign called Try Before You Buy, which will enable consumers to taste any branded Tesco to-go product before deciding on a purchase.

The trial has been launched in six stores, with a potential wider rollout on the cards if it is seen as a success.

Tesco said the trial would include products such as sandwiches, crisps, cakes and fresh fruit products, and said part of the purpose of the trial was to work out the logistics of the offer.

Try Before You Buy is being backed by a heavy in-store marketing presence in participating stores.

Food to go has been earmarked by Tesco and other retailers as a major potential growth area, especially in busy commuter, office worker and tourist areas.

A Tesco spokeswoman said: “We’re really proud of our products and we want to make it easier for customers to purchase them with confidence, so we’re trialling a ‘try before you buy’ scheme in a limited number of stores. We’ll be listening to customer feedback throughout the trial”.